MAM
Burger King revamps logo for the first time in 20 years
NEW DELHI: Global fast-food giant Burger King has unveiled a revamped brand identity with refreshed logo designs reflecting its removal of conservatives. The redesign is the first in over 20 years.
Restaurant Brands International (which owns Burger King) CMO Fernando Machado said, “We've been doing a lot in terms of food quality and experience. We felt that putting a wrap around all that with an upgrade of our visual identity would help signal to our consumers that this is a brand that's evolving.”
The new logo includes an internally developed font called ‘flames’ with rounded edges in motif shades of brown, red and green. The retro-influenced identity is reflective of the brands “rounded, bold and yummy” food offerings, which will no longer have preservatives and colourings. The change will soon be visible on food packaging, employee uniforms, and soon-to-be remodelled restaurants. The fast food chain will also offer healthier grub options.
In September, Burger King introduced new restaurant designs fit for the Coronavirus era with triple drive-thrus, burger pick-up lockers and takeout counters. The designs will be tweaked to highlight the revamped visual identity. It will take some time for the rebranding to cover all its outlets across the globe.
Brands
Hyundai Venue crosses 1 lakh bookings, adds HX8 Diesel AT variant
New top-spec automatic diesel trim brings ventilated seats, OTA updates and paddle shifters.
MUMBAI: Hyundai Venue just hit the jackpot and upgraded the prize because when you cross 1 lakh bookings, you don’t just celebrate, you throw in paddle shifters and ventilated seats for the ride. Hyundai Motor India Limited (HMIL) announced that the all-new Hyundai Venue has achieved 1 lakh bookings, cementing its strong position in the compact SUV segment. To mark the milestone and further enhance customer choice, the company introduced the new HX8 Diesel Automatic (AT) variant.
The HX8 Diesel AT is powered by the proven U2 1.5L CRDi diesel engine paired with a 6-speed automatic transmission. It adds a host of premium comfort, safety and convenience features, including:
- Ventilated front seats
- Dual-tone leatherette seats with VENUE branding
- Electric 4-way driver seat adjust
- Controller Over-the-Air (OTA) updates
- Hyundai Bluelink connected car technology
- Electric parking brake with auto hold
- Rear disc brakes
- Ambient lighting on crash pad and central console
- Drive mode select (Eco, Normal, Sport)
- Traction control modes (Sand, Mud, Snow)
- Paddle shifters
HMIL, managing director & CEO Tarun Garg said, “We are delighted that the new Hyundai Venue has crossed 1 lakh bookings, reaffirming the strong trust Indian customers place in our brand. The introduction of the new HX8 Diesel Automatic variant further strengthens the Venue lineup, offering customers the perfect blend of diesel efficiency, torque-rich performance and effortless convenience.”
Backed by Hyundai’s extensive sales and service network, the Venue continues to appeal to buyers seeking a feature-rich, comfortable and future-ready compact SUV. The new variant reinforces HMIL’s focus on delivering advanced technology, safety, comfort and value while adapting to evolving customer preferences.
In a segment where bookings are the real horsepower, Hyundai isn’t just counting milestones, it’s handing drivers an automatic upgrade that makes every journey feel like the victory lap.
