MAM
“Master Your Own Style” With Reebok x DreamWorks Animation’s Kung Fu Panda Available Globally January 8
Today, in partnership with DreamWorks Animation and Universal Brand Development, Reebok has officially unveiled its Reebok x Kung Fu Panda full-family footwear and apparel collection. Celebrating the iconic animated franchise, the collection is available globally from Reebok.com beginning January 8 before its wider release on January 15 from select local retailers, in time for the Lunar New Year.
Each of the collection’s key footwear models embodies unique themes from the Kung Fu Panda franchise, its loveable hero Po, and the styles and teachings of the supporting cast:
Instapump Fury “Dragon Warrior”: This tonal Instapump Fury execution embodies Po’s evolution from Panda to Dragon Warrior – a symbol of hard work and dedication. Prominent features include a furry suede upper with dragon graphic on top, a textile Pump bladder and pull tabs nodding to his iconic patchwork shorts, a collar lining that ties back to his belt and waist band, asymmetric Pump ball noodle and dragon graphics, a sockliner design paying homage to fortune cookies and Po’s journey to becoming a kung fu master, TPU shank at the outsole constructed with a bamboo finish representing Po’s fighting staff, and lucky number graphics at the heel as a nod to the year of each Kung Fu Panda film release. Also available in Versa Pump for kids.
Club C “Master Your Style”: This color-blocked Club C execution brings together each of film’s six Kung Fu Masters’ unique wardrobes via a tapestry of materials and colors: the toe for Crane’s pants, the toe box for Po’s fur, the crosscheck for Tigress’s kimono, the heel for Po’s patchwork pants, the eyestays for each master’s fighting foot wrap, the tongue for Mantis’ exoskeleton, the heel tab for Monkey’s fur, the window box for Monkey’s wrist cuffs, the heel webbing for Viper’s scales and the collar lining for Po’s waistband. The shoe also features a custom Reebok Kanji logo at the heel. Available in adult sizing.
Club C “Calling All Zodiacs”: Similar to the “Master Your Own Style” iteration but with a more-subtle graphic execution, the Club C “Calling All Zodiacs” model celebrates the unique ideologies and mentalities of each of the film’s seven Kung Fu Masters: Po, Tigress, Monkey, Crane, Viper, Mantis and Shifu. Available in adult, grade school, preschool and toddler sizing.
Zig Kinetica “Master of Tai Chi”: This thoughtful iteration of the energetic Zig Kinetica celebrates the Soul – a key theme for Lunar New Year – encouraging wearers to believe in themselves and to trust their inner spirit. This narrative is brought to life with an upper graphic execution paying homage to the golden spirit world that Po enters in the franchise’s third film, an all-over spiritual graphic on the sockliner, a cherry blossom heel graphic and a sublimated soul graphic across the all-textile upper. Available in adult, grade school, preschool and toddler sizing.
Complementing the robust footwear lineup and enabling fans to fully master their own style, the Reebok x Kung Fu Panda collection offers a full range of complementary apparel including hoodies, crew sweaters, short sleeve tees and sweatpants honoring Po’s journey to become the Dragon Warrior.
Finally, in true Reebok fashion, fans will receive footwear in elevated Lunar New Year-inspired packaging. The box’s red top symbolizes the red envelopes exchanged at holiday celebrations, while the base presents an action-packed graphic mashup bringing together themes from the Kung Fu Panda franchise. Inside, fans will find product wrapped in tissue paper that nods to Po’s apprenticeship at his father’s noodle shop, but more literally provides a restaurant-style menu of Reebok x Kung Fu Panda footwear offerings.
The collection is available beginning 8th January in Reebok stores and online at shop4reebok.com, Veg Nonveg and Superkicks India starting INR 2,599.
Brands
Primus Partners appoints Akasa Air co-founder Neelu Khatri as independent director
Veteran aviation and defence professional joins as independent director
NEW DELHI: Primus Partners has appointed Neelu Khatri, a founding member of Akasa Air, as an independent director, strengthening the consulting firm’s board as it prepares for its next phase of growth.
Khatri brings more than three decades of experience across defence, aviation, aerospace technology and consulting. She was part of the core team that helped build Akasa Air from concept to launch, contributing to what has been widely described as one of the fastest airline scale ups in recent aviation history.
At Primus Partners, she will provide strategic guidance on corporate governance and help steer the firm’s long term growth plans. Her experience of building a start up into a full scale organisation is expected to support the consulting firm as it expands its footprint.
Primus Partners co-founder and chairperson Davinder Sandhu, said the appointment brings valuable expertise to the board. “Neelu’s journey across defence, aviation and consulting brings a rare blend of operational insight and strategic thinking. Her experience in rapidly scaling Akasa Air will be invaluable as we continue to grow while maintaining a strong focus on corporate governance,” he said.
Primus Partners, an India headquartered management consulting and solutions firm, has emphasised governance and board oversight since its early days. The company has also taken an unconventional approach by inviting its Gen Z employees to attend board meetings so that younger perspectives can contribute to discussions.
Speaking on her appointment, Khatri said the consulting sector is entering a transformative period shaped by emerging technologies. “The industry is evolving rapidly with the rise of AI. This is an exciting moment for an Indian origin consulting firm like Primus Partners to expand its product offerings and strengthen its presence globally,” she said.
She added that as the firm pursues ambitious expansion plans, her focus will be on ensuring strong governance frameworks and effective risk management as the organisation scales.
