MAM
Dettol & Treebo Hotels team up to ensure safe stays for guests
NEW DELHI: With the outbreak of the novel Coronavirus, Indians were beset with a zeal for personal and home hygiene products. Hand sanitisers and anti-germ wipes, besides face masks, became mandatory carry-on items for anyone venturing outdoors to combat the deadly pathogen. But like all things, fear, too, passes. People resumed activities that had been put on hold at the height of the pandemic – such as traveling. But Covid is still very much present and poses a threat. A research by Global Monitor indicates that consumers have heightened concerns regarding hygiene on their journey, and trust in cleanliness standards is an extremely critical element when it comes to travel. Clearly, it has become essential for the hospitality sector to implement an effective system to ensure standardised hygiene practices. To this end, Dettol has partnered with Treebo Hotels to facilitate safety and hygiene in domestic travel and create awareness about out of home disinfection and safety.
The partnership program will ensure the use of Dettol products proven effective against the Covid2019 virus to elevate the disinfection and hygiene levels of the hotel premise, and drive regular training of the hotel staff among various other initiatives to ensure that guests enjoy an even cleaner and safer stay at Treebo Hotels.
Dettol will also introduce its recently launched suite of innovative cleanliness products at select Treebo Hotels that will be conferred with the ‘Platinum Hygiene Shield’ for maintaining the highest standards of cleanliness and hygiene.
A Reckitt Benckiser spokesperson said, “As India’s #1 trusted hygiene brand, we aim to partner with our consumers to ensure a healthier environment not just inside, but outside of home as we are at crossroads with the ‘new normal’. We are thrilled to announce our partnership with Treebo hotels in India, as our ethos and priority seamlessly align with one another; providing the safest environment to the Indian population. Through this partnership program we will aim to create a safe, hygienic, and enjoyable experience for its customers with the use of Dettol range of products which are effective against the Covid2019 virus. With this promise, Dettol will continue to drive the organisational purpose and fight in action – to protect, heal, and nurture in the relentless pursuit of a cleaner, healthier world.”
The Treebo Hygiene Shield covers all aspects of safety. Disinfection and safety checks at arrival to contactless check-in, fully disinfected rooms, hand-sanitisers accessible across the property, in-room dining / dining with limited seating in the restaurants, social distancing at the lobby and reception, etc are just some of the aspects of providing guests with completely secured and safe stays. All of these safety and hygiene checks are audited regularly and rigorously by internal and third party experts to arrive at a score of the Treebo Hygiene Shield with Dettol Protection. Based on these scores, the properties are awarded bronze, gold and platinum badges.
Treebo Hotels has also launched the web check-in feature which will further minimise the need for any human interaction at the time of checking-in at a Treebo Hotel. The web check-in feature allows guests to upload ID cards, furnish arrival details, select rooms, and place any other special request up to 48-hours prior to the check-in. Upon arrival at the hotel, guests who have already done a web check-in can just verify their ID cards and collect the keys to their rooms at the reception desk.
Treebo Hotels co-founder Sidharth Gupta said “Dettol is India’s leading hygiene brand. Their partnership with our Covid safety program – Treebo Hygiene Shield – is a great validation of the quality assurance processes we follow, and our obsession about guest experience and safety. Despite the reducing numbers of new cases in India and the hope of mass vaccination on the horizon, we are not taking our eyes off the road and continuing to follow strict hygiene standards at our hotels.”
Treebo hotel partners are optimistic and welcoming of Dettol’s partnership with Treebo Hygiene Shield. Sanket Wetal, who owns and operates three hotels under the Treebo brand across Maharashtra, said, “Dettol usage at Treebo gives the reassurance that our hotel premises are safe and hygienic for guests, visitors and even our own staff. The Dettol protection will become one more reason and a strong validation for guests to pick our hotel.”
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
