Brands
Del Monte makes olive oil more affordable than ever before
NEW DELHI: Olive oil is considered one of the healthiest oil types and has therefore commanded a premium on price. But not anymore as Del Monte, a popular brand within the olive oil segment, has launched a special 1 litre pouch pack priced at Rs 250 only, thereby making this healthy oil affordable like never before.
The move is surely expected to disrupt the Rs 40,000 crore edible oil market in the country, considering that price has been reported to be the single biggest barrier which has prevented families from shifting to olive oil. The pack has already hit the markets in Delhi-NCR, Bengaluru, Chennai, Mumbai, Hyderabad, Punjab and is available on leading e-commerce platforms as well.
The new pack carries a special variety of olive oil called Olive Pomace Oil, which is imported directly from Europe and was only available in bottles at a premium, here in India until now. Olive Pomace Oil is known to have zero cholesterol with no trans-fats, and instead carries high good fats (MUFA/PUFA) and anti-oxidants. It is considered ideal for deep frying apart from everyday Indian cooking.
“We have always given highest priority to quality and healthy options while bringing products to the market. This is the first ever affordable pack launch for Olive Pomace Oil in India. Home consumption during the lockdown has gone up tremendously and the new affordable pack will further drive the growth in this segment,” said FieldFresh Foods Pvt Ltd CEO Yogesh Bellani.
This new affordable pack of olive oil from Del Monte has been rolled out after a thorough research which clearly highlighted that Indian consumers have become more health conscious than ever before and are keen on adopting a healthy cooking oil.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
