MAM
Omnicom expands global solutions presence with new Hyderabad campus
MUMBAI: Data-inspired, creative marketing and sales solutions provider Omnicom is getting omnipresent in India. It has announced the opening of its latest global solutions campus in Hyderabad, following the launch of facilities in Bengaluru, Chennai, and Gurugram in April 2024. This strategic expansion underscores the company’s commitment to leveraging India’s vast talent pool and driving innovation to enhance client services globally.
The Hyderabad campus will bolster Omnicom’s global client solutions capabilities, offering expertise in media, technology, digital commerce, marketing science, market research, creative services, and business support functions.
Annalect India & Omnicom Global Solutions CEO Vishal Srivastava highlighted the importance of the new campus, stating: “This state-of-the-art collaboration hub will be a convergence point for brilliant minds, revolutionising the marketing landscape through innovation and excellence.”
Credera India GDC CEO Gaurav Mathur added: “Hyderabad’s dynamic ecosystem and skilled workforce will further strengthen our ability to deliver transformative solutions for clients worldwide.”
The four Indian campuses now host over 5,500 professionals across media, data and analytics, creative services, marketing technology, digital commerce, and artificial intelligence. The newly designed facilities provide collaborative work environments aimed at empowering Omnicom agencies globally and driving client value.
Brands
Primus Partners appoints Akasa Air co-founder Neelu Khatri as independent director
Veteran aviation and defence professional joins as independent director
NEW DELHI: Primus Partners has appointed Neelu Khatri, a founding member of Akasa Air, as an independent director, strengthening the consulting firm’s board as it prepares for its next phase of growth.
Khatri brings more than three decades of experience across defence, aviation, aerospace technology and consulting. She was part of the core team that helped build Akasa Air from concept to launch, contributing to what has been widely described as one of the fastest airline scale ups in recent aviation history.
At Primus Partners, she will provide strategic guidance on corporate governance and help steer the firm’s long term growth plans. Her experience of building a start up into a full scale organisation is expected to support the consulting firm as it expands its footprint.
Primus Partners co-founder and chairperson Davinder Sandhu, said the appointment brings valuable expertise to the board. “Neelu’s journey across defence, aviation and consulting brings a rare blend of operational insight and strategic thinking. Her experience in rapidly scaling Akasa Air will be invaluable as we continue to grow while maintaining a strong focus on corporate governance,” he said.
Primus Partners, an India headquartered management consulting and solutions firm, has emphasised governance and board oversight since its early days. The company has also taken an unconventional approach by inviting its Gen Z employees to attend board meetings so that younger perspectives can contribute to discussions.
Speaking on her appointment, Khatri said the consulting sector is entering a transformative period shaped by emerging technologies. “The industry is evolving rapidly with the rise of AI. This is an exciting moment for an Indian origin consulting firm like Primus Partners to expand its product offerings and strengthen its presence globally,” she said.
She added that as the firm pursues ambitious expansion plans, her focus will be on ensuring strong governance frameworks and effective risk management as the organisation scales.
