Brands
Woodland-The Quick Style ignite a dance-fuelled outdoor revolution
MUMBAI: Adventure just found its rhythm, and it’s moving to the beat of The Quick Style. Woodland, the brand synonymous with performance-driven outdoor gear, has teamed up with the globally acclaimed dance troupe, The Quick Style, for a high-energy collaboration that blends adventure, movement, and style. Facilitated by White Rivers Media (WRM), this partnership delivers an electrifying showcase of Woodland’s latest outdoor collection—where rugged durability meets effortless swagger.
The campaign captures The Quick Style’s dynamic choreography infused with Woodland’s ethos of exploration and innovation, proving that adventure isn’t just about scaling mountains; sometimes, it’s about setting the stage on fire.
Woodland head of digital marketing Nikita Malhotra Singh highlighted the synergy between the brand and the dance collective, stating, “At Woodland, our legacy of combining style, performance, and sustainable innovation mirrors how today’s youth approach adventure—not just as an activity, but as a lifestyle choice. Partnering with The Quick Style allowed us to celebrate this philosophy in a creative and culturally resonant way.”
With their deep expertise in bridging cultural moments with brand storytelling, WRM orchestrated this unique collaboration, capturing the raw energy and essence of movement-driven adventure.
White Rivers Media co-founder & CCO Mitesh Kothari underscored the campaign’s impact, saying, “Compelling brand stories emerge when cultural authenticity meets creative expression. This collaboration with Woodland and The Quick Style is a celebration of movement, exploration, and the art of storytelling.”
The campaign seamlessly blends these two worlds, delivering a visual treat that speaks directly to the adrenaline-fuelled, experience-hungry generation. The collaboration also marks a fresh way for brands to engage younger audiences—by aligning with cultural moments and fusing artistry with authenticity.
From the streets to the wilderness, Woodland’s latest campaign proves that adventure is everywhere—you just need the right gear (and maybe a killer dance move or two).
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
