e-commerce
Colab Cloud Platforms to invest Rs 10 Crore in sports and fitness e-com marketplace
MUMBAI: Colab Cloud Platforms Ltd (CCPL) has announced a strategic investment of up to Rs 10 crore to launch a dedicated e-commerce platform for sports and fitness products. The initiative aims to capitalise on India’s growing fitness culture and rising demand for high-quality sports goods.
The new marketplace will offer a wide range of products, including sports equipment, apparel, accessories, and related items, catering to professional athletes, fitness enthusiasts, and beginners alike. Advanced technologies, such as AI-driven product recommendations and data analytics, will enhance user experiences and ensure a seamless shopping journey.
CCPL MD Puneet Singh: “India’s sports and fitness market is expected to double in value to $58 billion by 2030, driven by a fitness-focused culture and higher discretionary spending. Online shopping is becoming the preferred channel due to its convenience, wider product selection, and competitive pricing.”
The platform will also provide opportunities for Indian manufacturers, startups, and brands to showcase their products, fostering innovation and entrepreneurship in the sports and fitness sector.
CCPL is known for delivering technology-driven solutions across various industries, leveraging India’s technological talent to drive growth and enhance user experiences
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
