Ad Campaigns
Public App celebrate Independence Day with #PublicSalutes campaign
Mumbai: This Independence Day, Public app, a local content platform in India, launched the #PublicSalutes campaign, paying tribute to the unwavering courage and dedication of India’s freedom fighters. The campaign showcased over 5,000 stories of freedom fighters from 500+ districts across the nation with the help of a district-wise collection of Commemorative Cards, along with exclusive feature interviews with the living legends of India’s freedom struggle, capturing their narratives and letting their voices tell the story.
The initial phase of the campaign focused on highlighting the stories of India’s freedom fighters from every corner of the country. These stories were presented district-wise, allowing users to discover the tales of freedom fighters from their own localities, fostering a deeper connection and pride in their regional heritage. This approach aimed to inspire individuals to share these powerful stories with others, thereby spreading awareness and pride in their local heroes. Public App compiled detailed accounts from the Azadi Ka Amrit Mahotsav website, summarised and created visual story cards to highlight the struggles and valour of these heroes. The stories are being visually represented through compelling image cards and shared daily from August 1st to August 15th. These captivating stories have already garnered over 50,000 shares. This ongoing initiative ensures that the sacrifices of these individuals are continuously recognized and remembered in their respective regions.
For the second part of the campaign, Public App engaged with content creators across the country to collect first-hand testimonies from living freedom fighters. A total of 25 interviews have been captured so far, providing a rare glimpse into the lives of individuals who fought for India’s freedom and continue to inspire future generations. The videos that began appearing on the app on 9 August have quickly gained significant attention, already amassing around 30 million views.
Creator Operations VP Sazal Batra said, “Through the #PublicSalutes’ campaign, our aim was to bring the stories of our nation’s heroes to the forefront. The ‘#PublicSalutes’ campaign served as a tribute to the countless freedom fighters who shaped the India we know today. Presenting these stories and interviews in a manner that resonated with people across the country aimed to inspire a renewed sense of patriotism and respect for our history.”
The campaign included interviews conducted in various regional languages to ensure that the stories were accessible and resonated strongly with local audiences. Public App invites users to explore and engage with the campaign by searching the hashtag ‘#PublicSalutes’. This initiative not only honoured the sacrifices of past heroes but also connected the present generation with the legacy of the Indian independence movement.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
