DTH
What makes Harit Nagpal’s Adapt tome great to look at, not just read
MUMBAI: Just got my hands on Tata Play CEO Harit Nagpal’s tome Adapt – to Thrive, not just survive. I must say better late than never. It appears to be an amazing read. But a lot has been written about what we as managers can learn from his stories about challenges and how to overcome them.
I don’t know if a lot has been written about how the book looks, that is, its striking art work and cover design. At least, I could not locate it despite a lot of deep google searches.
The cover design is by Westland (the publisher of the book) design head Saurabh Garge who has been behind some of the gee-whiz looks of books that it brings out.
To begin with, the visual metaphor Saurabh has used aligns seamlessly with the book’s exploration of how businesses must evolve to thrive in dynamic environments.
A large part of the cover is dominated by a curled tail of a chameleon, a reptile renowned for its adaptative capabilities. The animal’s tail has a myriad of colours showing its ability to change quickly (probably in micro-seconds) depending on its environment and the threat to its survival and thriving. The design employs a clean and minimalist aesthetic, ensuring that the chameleon remains the focal point, thereby reinforcing the book’s message of strategic adaptation.
Similarly, corporations too have to be agile and quick to adapt to the crazily-spinning almost-out-of-control and ever-changing dynamic environment. 
Also, the color scheme of the book title from cool colour like the blue green to the warmer yellows and oranges to the hot red clearly elucidates the cycle that organisations need to go through from start up to maturity wherein sales become red hot. And they also become noticeable. The same colour gradient has been followed at the back of the book and even in the spine with the title now going clean white.
Overall, the cover design is both visually appealing and thematically resonant, effectively conveying the book’s focus on the importance of adaptability in achieving business success.
(Adapt – To Thrive, Not just Survive by Harit Nagpal, pp 213, publisher Westland Books, price Rs 599. To buy the book click here)
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
