Brands
ITBP deploys 60 Maruti Suzuki Jimny SUVs for tough border terrains
MUMBAI : The Indo-Tibetan Border Police (ITBP) is adding the rugged Maruti Suzuki Jimny to its fleet, with 60 units set to tackle the harsh landscapes of Leh-Ladakh and Arunachal Pradesh. Designed for tough terrain, the off-road SUVs are expected to enhance mobility in some of India’s most challenging border regions.
The handover ceremony took place at ITBP Headquarters in New Delhi, attended by ITBP additional director general (HQ) Abdul Ghani Mir (IPS), and Maruti Suzuki senior executive officer for marketing & sales Partho Banerjee.
The ITBP operates in extreme Himalayan conditions, with temperatures plummeting to -45°C in winter and landscapes ranging from glaciers to snow-covered mountains. The rugged terrain necessitates reliable, all-terrain vehicles for patrolling and border security operations.
Maruti Suzuki Partho Banerjee stated, “This is a proud moment for us as we deliver the Jimny to the ITBP. The Jimny’s ‘Never Turn Back’ spirit aligns with the unwavering resolve of our soldiers. Maruti Suzuki has a long-standing association with the Armed Forces, with the Gypsy serving as a trusted companion for decades. With the Jimny, we continue this legacy, providing a vehicle designed to tackle the toughest terrains and support our forces at the frontiers.”
Brands
Abhinav Rastogi named global marketing director for YouTube Shopping
Google veteran to scale creator commerce and expand shopping across global markets
SINGAPORE: Abhinav Rastogi has stepped into a new role as global marketing director for YouTube Shopping, marking the latest chapter in a more than decade-long career at Google.
Rastogi, who took on the position in February and is based in Singapore, will lead global marketing for YouTube Shopping, a platform designed to connect creators, viewers and merchants in a single ecosystem. His remit includes expanding the service into new markets and strengthening its positioning as a growth channel for both creators and brands.
In a reflective note on the transition, Rastogi pointed to a simple but powerful idea driving the role. For years, creators have quietly built trust with audiences through consistent and authentic content, and that trust often shapes purchasing decisions. What is changing now, he said, is the infrastructure around that behaviour. YouTube Shopping aims to make it easier for viewers to discover and buy products recommended by creators they already follow.
The scale is already significant. More than half a million creators have joined the programme, with recent expansion into Japan through a partnership with Rakuten signalling further global ambitions.
Rastogi believes the future of shopping on YouTube will be driven by a blend of creators, content and communities. In his view, it is the human voice behind the screen, not just the product, that ultimately builds trust and drives discovery.
Prior to this role, he served as director of marketing, YouTube Asia Pacific, where he led regional marketing across creator engagement, brand building and reputation. During that time, he played a key role in launching and scaling YouTube Shopping across eight markets in the region.
Earlier stints at Google include group product marketing manager, consumer apps, overseeing growth for products such as Search, Maps and Assistant across India and Southeast Asia, and product marketing manager roles spanning consumer apps and YouTube, where he contributed to launches including YouTube Music, YouTube Originals and YouTube Shorts.
Rastogi began his career in consulting with Boston Consulting Group and A.T. Kearney, before moving into the technology sector. He is an alumnus of Indian Institute of Management Calcutta and Indian Institute of Technology Kanpur.
Alongside his corporate role, he is also an active angel investor, backing early-stage startups in consumer technology and electric mobility across India and Southeast Asia.
As he settles into the new role, Rastogi is betting on a future where every video can double up as a storefront, and where commerce feels less like a transaction and more like a recommendation from a trusted voice.
