Gaming
India’s sports tech market to hit Rs 49,500 crore by 2029, fantasy sports growth slows
MUMBAI: India’s sports technology market, currently valued at Rs 26,700 crore, is projected to grow at 13 per cent annually to reach Rs 49,500 crore by 2029, according to a new report by the Federation of Indian Fantasy Sports (FIFS) and Deloitte.
The report, Beyond the Field: India’s Sports Tech Revolution, unveiled in New Delhi yesterday by minister of state for youth affairs and sports Raksha Khadse, reveals that fantasy sports, the largest segment, faces headwinds due to recent GST changes.
“The fantasy sports industry has seen revenues touch Rs 9,100 crore in FY24 but is expected to decline by 10 per cent in FY25,” said FIFS director general Joy Bhattacharjya.
The sector’s growth forecast has been revised down to seven per cent CAGR through FY29, from an earlier projection of 30 per cent.
“Technology is creating immersive fan experiences and opening newer business avenues,” said Deloitte India partner Prashanth Rao. However, he noted that investments in fantasy sports dropped 90 per cent in 2023, with no new investments in 2024, primarily due to GST impacts and retrospective taxation concerns.
The report identifies three key subsectors: fan engagement, sports data and analytics, and foundational technologies. Despite current challenges, the industry’s GST contribution is expected to more than double to Rs 3,520 crore in FY24 from Rs 1,480 crore in FY23..
The report highlights significant consumer adoption, with 89 per cent of Indian sports fans reporting that emerging technologies have enhanced their viewing experience. Between 2018 and 2023, the sector attracted cumulative investments of Rs 27,500 crore, with fantasy sports securing Rs 10,800 crore of this funding.
India’s current one per cent share of the global sports technology market and four per cent of the APAC region suggests substantial growth potential. However, industry leaders elaborate that realising this potential requires a supportive regulatory framework, stable tax policies, and industry-wide standards for responsible gaming.
Minister Khadse emphasised the government’s commitment to the sector, stating, “The integration of technology with sports is crucial as we enter the era of AI. Sports technology will be particularly important in analysing and developing our athletes for the future.”
The sector is expected to create 17,500 direct and indirect new jobs by FY27, marking its growing importance in India’s digital economy.
Gaming
MTG gaming chief Benninghoff joins NODWIN board as esports firm primes for IPO
The Gurugram-based esports firm is pursuing a public listing, has returned to profitability and is growing revenues by 42 per cent
GURUGRAM: NODWIN Gaming is moving fast. The Gurugram-based gaming and esports company has launched a pre-IPO fundraising round, appointed UBS as lead adviser for both the round and a subsequent public listing, and landed a heavyweight board director, all in one go.
The new board member is Arnd Benninghoff, executive vice president of gaming at Stockholm-listed Modern Times Group (MTG), who has overseen the group’s strategic investments and portfolio growth since 2014. He is no stranger to building things: Benninghoff has founded and built fifteen companies, served as chief digital officer at ProSiebenSat.1 Media AG, managing director of SevenVentures, and chief executive of Holtzbrinck eLAB. He began his career as a journalist at Deutsche Presse Agentur and various TV networks, holds a Diplom-Kaufmann in business and administration from the University of Münster, and previously sat on the board of Edgeware AB.
The numbers back the ambition
NODWIN is not pitching a story without substance. The company has returned to EBITDA profitability and posted a 42 per cent year-on-year revenue surge, reaching $58.5m in the first nine months of FY2026. The pre-IPO round will combine a primary issuance to fund global expansion through organic growth and acquisitions, alongside a secondary sale to give existing shareholders some liquidity.
Akshat Rathee, co-founder and managing director of NODWIN Gaming, said Benninghoff understands “the entire lifecycle of the gaming and media ecosystem, from the boots-on-the-ground reality of building startups to the strategic complexity of managing multi-billion dollar global portfolios.”
Benninghoff, for his part, said the company “sits at the intersection of sports, entertainment, and technology, making it one of the most exciting players in the global gaming landscape today.”
A portfolio built for the global south
Founded in 2014 by Rathee and Gautam Virk, NODWIN has quietly assembled one of the more compelling esports portfolios outside the Western hemisphere. Its properties include DreamHack India and Comic Con India, and it recently acquired StarLadder, the Ukraine-based tournament organiser behind premier events in CS:GO and Dota 2. The company also serves as a long-term strategic marketing partner for the Evolution Championship Series (EVO), the world’s most prominent fighting game tournament, helping push it into new geographies.
Its geographic focus spans South Asia, Central Asia, Southeast Asia, the Middle East and Africa. Backers include Nazara Technologies, KRAFTON, Sony Group Corporation, JetSynthesys, and the founders’ investment vehicle Good Game Investments.
What comes next
With UBS running the books, a board freshly reinforced with European media and gaming expertise, and revenue heading in the right direction, NODWIN is laying the groundwork deliberately. The esports industry has burned investors before with big promises and thin margins. NODWIN’s return to profitability, combined with a real portfolio of owned intellectual properties across gaming, music and youth culture, gives it a more credible runway than most. The IPO clock is now ticking.
