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Bumble & Puma encourage singles to discover love while running
MUMBAI : This Valentine’s weekend, Bumble and Puma are redefining dating with the singles run in Mumbai on 15 February. Swapping candlelit dinners for running shoes, the event offers singles a chance to meet, connect, and find chemistry through a shared love of fitness.
The reason the duo is taking this tack is because fitness has increasingly started shaping dating trends. And a Bumble survey highlights how singles are embracing active connections:
Fitness as the new flirty date: Nearly half (49 per cent) of singles actively seek fitness or wellness- based dates, preferring a jog, yoga session, or hike over conventional outings.
Sports as the ultimate first date: A staggering 95 per cent of singles find sports-driven first dates appealing, with 72 per cent strongly favouring activities like a 3 km run, padel, or tennis.
No sports, no love?: For 44 per cent of singles, a lack of interest in sports could be a dealbreaker in romance.
Gen Z’s fitness-focused romance: More than half (52 per cent) of Gen Z singles prioritise fitness and wellness activities in their dating lives.
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MakeMyTrip partners with OpenAI to boost AI-powered travel planning
Conversational AI now guides travellers from inspiration straight to booking
GURUGRAM: MakeMyTrip, India’s leading online travel company, has teamed up with OpenAI to bring a fresh twist to AI-driven travel planning. The collaboration integrates OpenAI’s APIs into MakeMyTrip’s app, making it easier than ever for travellers to move from chatting about dream trips to booking them.
The move centres around MakeMyTrip’s Myra interface, a GenAI trip planning assistant that now handles over 50,000 conversations a day in languages ranging from English and Hindi to Tamil, Telugu and Bengali. Myra helps travellers explore options, create itineraries and book flights, hotels and extras without the usual hassle of searching and filtering.
MakeMyTrip co-founder and group CEO Rajesh Magow said, “With OpenAI, we turn curiosity into confident decisions. When travellers start their journey through conversation, MakeMyTrip becomes a seamless extension of that discovery process. AI combined with our travel data makes it possible to deliver personalised, bookable options at scale.”
OpenAI managing director- international Oliver Jay added, “MakeMyTrip is showing how AI can make travel planning feel more like a conversation than a chore. Advanced AI isn’t just about back-end efficiencies, it’s about transforming the way travellers experience and engage with the platform.”
MakeMyTrip has long invested in AI across the travel lifecycle, from inspiration and discovery to booking and post-sales support. Nearly half of Myra’s queries now come from tier-2 and smaller cities, and voice interactions are booming outside metros, making AI travel assistance more accessible than ever.
With this partnership, MakeMyTrip is not just keeping up with AI trends, it’s aiming to lead the way, turning every traveller’s whim into a smooth, bookable adventure.
