e-commerce
Lenskart & Zepto deliver Phonic: Smart eyewear in just 10 minutes!
MUMBAI: The future of eyewear has arrived—and it’s getting to your doorstep in record time. Lenskart, the undisputed leader in eyewear innovation, has launched ‘Phonic’, a groundbreaking audio eyewear designed for today’s multitaskers. Whether you’re taking calls, jamming to your favourite playlist, or commanding your virtual assistant, Phonic keeps you stylishly connected—all without plugging anything into your ears.
But here’s where it gets even better: Lenskart has teamed up with Zepto to deliver these smart glasses in just 10 minutes. Yes, you read that right. Forget the agonising wait for your next cool gadget—Zepto’s ultra-fast delivery network makes sure your Phonic glasses arrive faster than you can pick your next playlist.
Phonic is not just another pair of glasses—it’s a sleek fusion of form and function. Built with cutting-edge Bluetooth audio and up to 7 hours of playtime, this eyewear ensures you’re always in sync with your digital world. Need to send a text, set a reminder, or control your music? Just use the intuitive voice assistant, compatible with both Android and Ios.
The magic doesn’t stop there. With a smart button navigation system, switching between functions is as effortless as flipping a page. Whether you’re in a Zoom meeting, on the road, or simply out for a stroll, Phonic keeps your focus where it matters—without distractions.
Lenskart VP of e-commerce Madhur Acharya expressed excitement about the partnership, “At Lenskart, innovation is all about accessibility. With Zepto’s lightning-fast delivery, Phonic is now just minutes away from our customers. This partnership redefines convenience in e-commerce, ensuring that cutting-edge technology meets instant gratification.”
Zepto chief brand & culture officer Chandan Mendiratta added, “Speed is at the core of Zepto’s DNA. Delivering Phonic in just 10 minutes is a game-changer in how customers experience innovation. Thanks to our sellers, we’re merging futuristic eyewear with rapid delivery to make smart living effortless.”
The pricing makes Phonic an absolute steal. The sunglasses version is available for Rs 4,999, while zero-powered glasses cost Rs 3,999. Customers can choose between two sleek Hustlr colour variants—Shiny Blue and Matte Black.
What’s in Your Phonic Box? Packed with a sleek and sturdy case to keep your smart eyewear protected, a charging cable to power up your device effortlessly, a soft selviette for easy cleaning, and a Phonic Card to get you started with all the essential details.
Say hello to the future of eyewear—brought to you by Lenskart and Zepto, at the speed of now.
e-commerce
Flipkart rolls out 105 per cent bonus for 20,000 employees
Strong FY25 performance drives payouts even as layoffs and shifts unfold.
MUMBAI: In a year where belts were tightened and rewards loosened, Flipkart seems to be playing both offence and defence trimming roles on one hand while handing out a generous 105 per cent bonus on the other. The Walmart owned e commerce major has rolled out a 105 per cent bonus payout for 2025, covering nearly 20,000 employees, signalling a year of steady operational momentum even as the company navigates restructuring pressures. The payout, communicated internally by chief human resources officer Seema Nair, is tied to performance across key metrics including growth, operational efficiency, financial outcomes and people indicators, a combination that suggests the company is inching closer to its long stated goal of sustainable profitability.
Employees at SD level and below are set to receive their bonuses in March, while payouts for senior leadership, including vice presidents and senior vice presidents, will follow after the close of the performance cycle. The elevated 105 per cent multiplier stands out in a sector where cautious payouts have increasingly become the norm, pointing to what appears to be a relatively strong internal scorecard for FY25.
Yet, the announcement arrives with a noticeable contrast. Earlier this year, Flipkart reduced its workforce by around 300 roles as part of its annual performance review process. While officially framed as performance driven, the juxtaposition of layoffs alongside above target bonuses reflects a more nuanced balancing act, one that prioritises cost discipline while continuing to reward and retain high performing talent.
This dual approach is becoming increasingly common across the technology and e commerce landscape, where companies are navigating an uneven hiring environment while under pressure to deliver profitability. Rewarding top contributors, even amid selective workforce reductions, allows firms to maintain morale and retain critical talent without losing sight of financial prudence.
At the same time, Flipkart is also undergoing leadership shifts that hint at a broader strategic recalibration. Nishant Verman has been appointed senior vice president for corporate development and partnerships, while group chief financial officer Sriram Venkataraman is set to step down. Ravi Iyer will take on expanded responsibilities within the finance function, marking a reshuffle at the top as the company gears up for its next phase.
These changes come amid reports that Flipkart is planning to shift its holding structure back to India, a move widely interpreted as groundwork for a potential public listing. While timelines remain fluid, the combination of stronger financial discipline, leadership restructuring and employee incentivisation suggests a company preparing itself for greater scrutiny and scale.
For employees, the 105 per cent payout offers a welcome boost in what has otherwise been a period of adjustment. For Flipkart, it is a signal that even as it cuts where necessary, it is willing to spend where it counts. In the high stakes game of growth versus profitability, the company appears to be hedging its bets carefully, rewarding performance while reshaping itself for what could be its most defining chapter yet.
