Brands
KKR joins hands with Six5six as official kitting partner for IPL 2025
MUMBAI: Cricket can be very much fashionable and the reigning Indian Premier League (IPL) champions just got a serious fashion upgrade! Kolkata Knight Riders (KKR) have teamed up with Six5six, India’s cutting-edge teamwear and streetwear brand, as their official kitting partner. This partnership is about more than just jerseys-it’s about crafting a deeper, more stylish bond between the team and its massive fan base.
With its design-first philosophy, Six5six aims to redefine KKR’s on-field and off-field look. From match-day jerseys to travel gear and fan collections, every piece in the new collection will embody KKR’s spirit of pride, resilience, and unwavering passion. And the best part? It’s not just premium—it’s affordable, ensuring every fan can wear their support with pride.
Announcing the partnership, Six5six co-founder & creative director Avni Aneja expressed excitement about the collaboration, “We’re beyond excited to join forces with Kolkata Knight Riders, a franchise that has always stood for excellence and unity. Our philosophy is about more than just designing apparel but weaving a narrative that resonates with every KKR supporter. We can’t wait to share what we’ve created and watch the KKR family embrace it.”
Echoing the sentiment, Knight Riders Sports group CMO Binda Dey added, “At KKR, our fans are at the heart of everything we do. This partnership with Six5six aligns perfectly with our vision of blending top-tier craftsmanship with a design sensibility that speaks to our young, fashion-forward fan base. Together, we aim to create more than just merchandise but also craft memorable moments and a deeper emotional connection with our supporters.”
This collaboration isn’t just about looking good—it’s about bringing fans closer to the team. The exclusive KKR x Six5six merchandise will soon be available for purchase on www.Six5six.in and at select retailers nationwide.
Whether it’s a match day or a casual day out, fans can now wear their KKR pride in style.
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
