News Broadcasting
AI takes the spotlight at Storyboard18 DNPA Conclave 2025 in New Delhi
MUMBAI: As artificial intelligence reshapes industries at an unprecedented pace, the Storyboard18 DNPA Conclave 2025 is set to decode its impact on media. Slated for 27 February in New Delhi, the event will centre around the theme “Media Transformations in the Age of AI”, bringing together policymakers, technology leaders, media veterans, and marketing experts to explore the evolution of digital journalism and the ethical responsibilities that come with it.
Union minister Ashwini Vaishnaw will deliver the keynote address, joined by EU’s AI Working Group co-chair Michael McNamara, and senior bureaucrats S Krishnan (MEITY) and Sanjay Jaju (I&B ministry). These high-profile policymakers will discuss the intersection of AI, media regulations, and governance.
The conclave will also host stalwarts from the corporate world, including Havas Media CEO Mohit Joshi, EY partner Amiya Swarup, Dabur VP Rajiv Dubey, and Policybazaar.com CMO Sai Narayan, who will explore AI’s role in revolutionising digital advertising and cost structures.
The rise of AI-generated content has sparked a crucial debate—where do we draw the line between machine efficiency and human editorial judgement? At the conclave, top news anchors will engage in a thought-provoking session examining AI vs. human journalism and the ethical boundaries in reporting.
Tech innovators, including CoRover AI’s Ankush Sabharwal, Frammer AI’s Kawaljit Singh Bedi, and Elevenlabs – Audio AI’s Siddharth Srinivasan, will demonstrate how AI is making digital news content richer, more interactive, and highly personalised. Meanwhile, Google’s Durga Raghunath and Boom Live’s Jency Jacob will address fact-checking, misinformation, and deepfakes—the growing challenges in an AI-driven news cycle.
DNPA, representing India’s top 20 print and TV media houses—including Times of India, Indian Express, Hindustan Times, NDTV, Zee Media, The Hindu, and Dainik Jagran—has curated this conclave to pave the way for an equitable, sustainable, and responsible digital media ecosystem.
From showcasing AI-driven newsroom innovations to providing a platform for startups to present their breakthroughs, the Storyboard18 DNPA Conclave 2025 promises a day packed with insights, debates, and groundbreaking ideas.
To know more, visit: Storyboard18 DNPA Conclave
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
