MAM
James Fontanella-Khan appointed US finance editor at Financial Times
MUMBAI: For some senior business executives in India, his is a familiar face and the by line a familiar one as he has reported on India from both Delhi and Mumbai. The scribe being referred to is James Fontanella-Khan who has been appointed US finance editor at the Financial Times, marking a new chapter in his nearly two-decade career at the publication.
Fontanella-Khan, who has been with the FT for 19 years, previously served as US corporate finance and deals editor, a role he held for over seven years. As co-creator of Due Diligence, the FT’s flagship briefing on corporate finance and mergers & acquisitions, he has played a key role in shaping the paper’s coverage of deal making.
His tenure at the FT has spanned multiple global postings, including roles as Brussels correspondent, Delhi correspondent, and Mumbai reporter. He began his career at the publication in 2005 as an intern in London, later progressing to roles at Lex and FT World.
Beyond journalism, Fontanella-Khan has been an adjunct lecturer in European politics at the City University of New York since 2017.
He holds a master’s degree in international journalism from St George’s, University of London, and an MA in European studies from Sciences Po.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
