e-commerce
Swiggy to Invest Rs 1,000 Crore in subsidiary Scootsy Logistics
MUMBAI: : Swiggy’s board has approved an investment of up to Rs 1,000 crore in its wholly owned subsidiary, Scootsy Logistics, through a rights issue. The investment will be made in multiple tranches and is aimed at strengthening working capital and funding expansion initiatives.
Scootsy Logistics specialises in supply chain services, including warehouse management, in-warehouse processing, and efficient order fulfilment for wholesalers and retailers. The company plays a critical role in streamlining logistics and ensuring seamless deliveries across India. The transaction qualifies as a related party deal but is conducted at arm’s length, with Swiggy maintaining its existing shareholding without further financial interest beyond this investment.
Scootsy did a turnover of Rs 57,957 million in FY 2024; Rs 36,862 million in FY 2023 and Rs 15,803 million in FY 2022.
Shares under the rights issue will be issued at Rs 7,640 each, including a Rs 7,630 premium, or at a price determined through valuation.
Established in 2014, Scootsy has been a key logistics partner in India’s fast-growing e-commerce sector, offering scalable and efficient logistics solutions. Swiggy’s investment underscores its commitment to bolstering supply chain infrastructure, enhancing operational efficiency, and supporting future growth in the evolving digital commerce landscape.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
