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Orient Technologies partners with AWS to advance AI and GPU solutions
MUMBAI: Orient Technologies has joined forces with Amazon Web Services (AWS) India to advance AI with GPU-powered solutions, supporting the IndiaAI mission and driving innovation, scalability, and sustainable digital growth.
By integrating AWS’s state-of-the-art GPU chips and AI services, Orient Technologies aims to accelerate AI adoption across industries, enabling businesses to leverage cutting-edge technology while reducing costs. AWS GPUs offer over 50 per cent cost savings and 25 per cent higher energy efficiency compared to traditional alternatives, making AI development more accessible and sustainable.
Orient Technologies director Umesh Shah stated, “We are excited to collaborate with AWS in shaping the future of AI in India. This alliance strengthens our role in supporting Ministry of Electronics and IT’s (Meity) IndiaAI mission and expanding AI-driven solutions on a global scale.”
With AWS’s support, Orient Technologies is set to drive large-scale AI deployment, enhance digital infrastructure, and position India as a global leader in AI development. This collaboration marks a significant step towards building world-class AI solutions that will benefit businesses and communities alike.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
