Brands
Bajaj Auto accelerates electric mobility with GoGo three-wheeler launch
MUMBAI: Bajaj Auto Ltd, arguably the world’s most valuable two-wheeler and three-wheeler company, has unveiled Bajaj GoGo, a comprehensive new range of electric three-wheelers set to transform urban mobility with industry-leading performance and technology.
The new vehicles, which promise an impressive range of up to 251 kilometres on a single charge—the longest in the segment—represent Bajaj’s strategic expansion in the rapidly growing electric three-wheeler market, where the company has already established itself as one of the top two players within just one year of entry.
“The electric three-wheeler segment in India has been growing at a staggering 30 per cent CAGR for the past three years, and this growth is expected to continue,” said Bajaj Auto’s Intra City Business Unit president Samardeep Subandh. “With the launch of Bajaj GoGo, we’re blending our 75-year legacy of trust with cutting-edge technology tailored specifically for three-wheelers.”
The Bajaj GoGo range features three passenger variants—P5009, P5012, and P7012—with the nomenclature indicating passenger vehicles of different sizes (50 and 70) and battery capacities (9kWh and 12kWh). The entry-level P5009 is priced at Rs 3,26,797, while the premium P7012 variant retails at Rs 3,83,004 (ex-showroom Delhi).
What sets the GoGo range apart is its pioneering two-speed automated transmission system—an industry first that significantly improves range efficiency and gradient performance on challenging road conditions. The vehicles also feature groundbreaking safety innovations including auto hazard detection and anti-roll technology, making them the first electric three-wheelers to offer these as standard features.
“The all-electric Bajaj GoGo range will provide a comprehensive solution to customers looking to maximise earnings and minimise the hassle of downtime and maintenance,” added Subandh. “The next time you need a ride, hail a Bajaj GoGo!”
The GoGo brand name draws inspiration from the colloquial term used globally for three-wheelers, reflecting Bajaj Auto’s understanding of the deep cultural connection drivers share with their vehicles. With its full-metal body construction and aesthetic design, the GoGo range aims to appeal to both individual owners and fleet operators.
Industry analysts note that the impressive 251-kilometre range addresses a critical pain point in the electric three-wheeler segment—range anxiety—which has historically been a barrier to adoption. The five-year battery warranty further reinforces Bajaj’s confidence in the product’s reliability and longevity.
The company also offers a Premium TecPac with advanced features including remote immobilisation and reverse assist for customers seeking enhanced functionality. According to Bajaj Auto, cargo variants of the GoGo will be introduced in the coming months, expanding the brand’s footprint in the commercial delivery segment.
Bajaj Auto’s push into the electric three-wheeler segment comes at a time when India’s urban centres are increasingly prioritising sustainable mobility solutions. The GoGo range not only promises environmental benefits but also aims to deliver compelling economics for owners, with significantly reduced operating costs compared to conventional fuel-powered alternatives.
The company’s extensive dealership network across India will support the nationwide rollout, with bookings now open at all Bajaj Auto dealerships. This robust infrastructure is expected to provide GoGo with a competitive advantage in terms of service support and spare parts availability.
Brands
Manforce brings Manasvi Mamgai on board as its brand ambassador
Actor joins Sunny Leone, AI avatar Myra Kapoor in new phase of storytelling
NEW DELHI: Manforce Condoms, the flagship sexual wellness brand from Mankind Pharma, has signed Manasvi Mamgai as its newest brand ambassador, marking a fresh push to evolve its messaging for a more modern audience.
Mamgai, who rose to prominence after winning Femina Miss India World 2010 and has since built a presence across film and global platforms, is expected to bring a confident, contemporary voice to the brand’s communication.
She joins an existing line-up that includes Sunny Leone and the AI-powered persona Myra Kapoor, reflecting the brand’s mix of familiarity and forward-looking storytelling. The move signals a shift towards sharper product-led narratives while retaining Manforce’s signature bold tone.
Mankind Pharma vice president and head of sales and marketing for consumer division Joy Chatterjee said Manasvi Mamgai’s persona aligns well with the brand’s evolving focus. “As we move towards a more product-focused approach, her presence will help us communicate in a way that feels both authentic and compelling for today’s audience,” he noted.
For her part, Manasvi Mamgai said the association resonates with her own beliefs around awareness and responsible conversations. “I am delighted to be associated with Manforce, a brand that has consistently promoted awareness while evolving its narrative towards more meaningful communication,” she said.
Over the years, Manforce has positioned itself at the forefront of conversations around intimacy and self-expression, often breaking taboos in a traditionally conservative category. With Mamgai on board, the brand is looking to deepen that connection while appealing to a new generation of consumers.
As competition in the sexual wellness space intensifies, Manforce’s latest move suggests it is not just adding a new face, but sharpening its voice for what comes next.
