MAM
Hrithik, Farhan, Abhay say ‘Yas’ to adventure in ultimate reunion
MUMBAI: Fourteen years after they won hearts with Zindagi Na Milegi Dobara, Hrithik Roshan, Farhan Akhtar, and Abhay Deol are back together this time, for a new kind of adventure. The much-speculated viral video featuring the trio has led to the reveal of Zindagi Ko Yas Bol, an exciting campaign for Yas Island that brings fans the closest thing to a sequel.
The campaign, which unfolds in a five-episode series, sees the iconic trio exploring Yas Island’s most thrilling experiences. In the spirit of their original road trip film, each of them takes on a new challenge, pushing boundaries and embracing adventure with a resounding ‘Yas’. From high-speed roller coasters to jaw-dropping experiences, the series promises nostalgia, laughter, and a reminder to live life to the fullest.
Adding to the excitement, the campaign features a brand-new jingle that encapsulates the fun and energy of Yas Island.
Miral Destinations CEO Liam Findlay said, “This campaign is about rekindling the spirit of friendship and adventure, much like the film did years ago. Yas Island is the ultimate destination for unforgettable experiences, and we’re delighted to bring this journey to life with Hrithik, Farhan, and Abhay.”
Filmmakers Zoya Akhtar and Reema Kagti, who co-wrote the script for the campaign, added, “It’s incredible to see how the film continues to resonate with audiences. At its core, Zindagi Na Milegi Dobara was about stepping out of your comfort zone, and we’re excited to celebrate that once again.”
Fans can follow the trio’s escapades on Yas Island’s official social media channels as new episodes unlock fresh challenges and breathtaking moments. Zindagi Ko Yas Bol isn’t just a campaign—it’s an invitation to say ‘Yas’ to life’s greatest adventures!
Brands
Meta Q1 profit jumps 61 per cent as revenue climbs to $56.3 billion
Ad growth and AI momentum drive strong quarter with steady margins
CALIFORNIA: Meta Platforms, Inc. posted a robust performance for the first quarter ended March 31, 2026, with net income surging 61 per cent year-on-year to $26.77 billion, driven by strong advertising demand and continued user growth across its platforms.
Revenue rose 33 per cent to $56.31 billion, compared to $42.31 billion in the same quarter last year. On a constant currency basis, revenue increased 29 per cent. Operating income grew 30 per cent to $22.87 billion, while operating margin remained steady at 41 per cent.
Diluted earnings per share jumped 62 per cent to $10.44 from $6.43 a year ago. The results included a $8.03 billion income tax benefit, without which earnings would have been lower.
Meta Platforms, Inc. founder and CEO Mark Zuckerberg said, “We had a milestone quarter with strong momentum across our apps and the release of our first model from Meta Superintelligence Labs. We’re on track to deliver personal superintelligence to billions of people.”
Daily active users across Meta’s family of apps reached 3.56 billion in March 2026, up 4 per cent year-on-year. Advertising remained the primary growth driver, with ad impressions increasing 19 per cent and average price per ad rising 12 per cent.
Total costs and expenses climbed 35 per cent to $33.44 billion, reflecting higher investments in artificial intelligence and infrastructure. Capital expenditure stood at $19.84 billion during the quarter.
Cash flow from operating activities was $32.23 billion, while free cash flow came in at $12.39 billion. The company reported $81.18 billion in cash, cash equivalents and marketable securities as of March 31, 2026.
Looking ahead, Meta expects second quarter revenue to range between $58 billion and $61 billion, with foreign exchange expected to provide a 2 per cent tailwind. Full-year expenses are projected between $162 billion and $169 billion, while capital expenditure guidance has been raised to $125 billion to $145 billion.
With strong ad momentum and continued investment in AI, Meta is maintaining its growth trajectory while preparing for the next phase of digital innovation.
