MAM
Decathlon scores big for Women’s Day with ‘Play Your Own Way’ campaign
MUMBAI: Who says an athlete must fit a mould? This International Women’s Day, Decathlon is shattering stereotypes with the third edition of its Play Your Own Way campaign, a bold call for women to embrace movement on their own terms, without rules, labels, or limitations.
The campaign delivers a powerful message saying that sport doesn’t define athletes by gender, it defines them by grit, passion, and the will to push forward. Whether sprinting, swimming, stretching, or scaling new heights, every woman who moves is an athlete, plain and simple. The centrepiece of the initiative is an inspiring film showcasing women owning their space in sport like running, lifting, and leaping without constraints, proving that the real game-changer is mindset, not muscle.
Decathlon India CEO Sankar Chatterjee stated, “‘Play Your Own Way’ isn’t just a campaign; it’s a movement. We want every woman to feel seen, heard, and empowered in sports and beyond. Alongside this, our internal initiative HeroesofDecathlon celebrates the incredible women who lead our teams and inspire us daily.”
Decathlon’s commitment to inclusivity extends beyond the campaign. The brand recently earned the prestigious EDGE Move Certification for gender equality, making it the first sports brand to achieve this milestone. With fair pay practices, equitable opportunities, and a culture that champions diversity, Decathlon continues to set the gold standard for inclusivity.
As Play Your Own Way rolls out across platforms, the message is clear this Women’s Day, it’s time to play, move, and break the rules that never should have existed in the first place!
