Ad Campaigns
Rehua India seals the deal as most trusted brand at Pride of India 2025
MUMBAI: Trust isn’t just earned, it’s engineered. Rehua India, a pioneer in polymer-based solutions, has been crowned the Most Trusted Brand of the Year 2025 at the prestigious Pride of India Conclave 2025, hosted by The Brand Story. This recognition cements Rehua’s standing as a leader in high-performance interior, building, and industrial solutions.
The conclave, held at Hyatt Centric Candolim, Goa, brought together industry stalwarts, with Mukhtar Abbas Naqvi, former cabinet minister, as the chief guest. The event also saw the presence of international actor and author Kabir Bedi, singer Shibani Kashyap, music composer Anand Raj Anand, and Maria Isabel de Carvalho Mendonça Raimundo, consul general of Portugal, Goa.
With over 25 years of innovation in India, Rehua has blended precision engineering with sustainability, offering products that redefine modern living. Speaking on the achievement Rehua India executive vice president Tushar Verma shared, “Trust is the foundation of our brand, and this honour reaffirms our commitment to delivering world-class solutions. This award is a testament to our passion for innovation and customer satisfaction.”
Rehua brand team members Rutvik Karnik and Sairaj Hemachandran stated, “This award amplifies our credibility, instilling even greater confidence among customers, architects, and industry partners. It motivates us to elevate our offerings and expand our footprint in India with renewed conviction.”
From high-performance edgebands to kitchen innovations, Rehua continues to set new benchmarks in design and functionality. As the company looks ahead, its focus remains on sustainability, cutting-edge solutions, and enhancing customer experiences proving that when it comes to trust, Rehua has it sealed tight.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
