MAM
Boult cranks up the volume with 80db Communications as PR partner
MUMBAI: Boult is dialling up its communications game with the onboarding of 80db Communications as its strategic PR partner to sharpen its brand messaging, boost visibility, and drive consumer engagement. If Boult is turning up the decibels, 80db Communications is ready to ensure the world hears every beat loud and clear.
Known for its cutting-edge innovation, sleek designs, and pocket-friendly pricing, Boult has carved a space for itself in India’s booming wearables market. As competition intensifies, the brand is turning to 80db Communications to fine-tune its media outreach and craft a robust integrated communications strategy that resonates with its growing consumer base.
“We are excited to partner with 80db Communications at a pivotal time in our growth journey,” said Boult founder & CEO Varun Gupta. “Their expertise in shaping impactful brand narratives will help us foster deeper connections with our consumers.”
With a strong track record of elevating brands in India’s dynamic consumer tech space, 80db Communications is set to bring its storytelling prowess to Boult’s marketing symphony.
“Boult has established itself as a strong player in India’s audio and wearables industry. We look forward to leveraging our expertise to amplify their brand story, drive visibility, and enhance engagement with key stakeholders,” said 80db Communications co-founder & joint managing director Abhilasha Padhy.
With this partnership, Boult aims to further solidify its brand identity while keeping its pulse on India’s evolving wearable tech landscape.
Brands
Hiili names Sanjay Hemady as country manager India
Media veteran to drive digital decarbonisation push
MUMBAI: Climate tech firm Hiili has announced its entry into India, appointing industry veteran Sanjay Hemady as India country manager to steer its growth in one of the world’s fastest-expanding digital markets.
Hemady, a familiar name across India’s media and consulting circles, will lead Hiili’s India operations from Mumbai. His mandate is clear: help Indian companies measure, manage and reduce the carbon emissions generated by their digital services.
Hiili offers a scientifically validated platform, certified by the UC3M-Santander Big Data Institute, that enables businesses to improve the efficiency of their digital infrastructure while cutting emissions. As organisations race to meet ESG targets, the company positions itself as a practical bridge between climate pledges and measurable action.
“I’m happy to share that I’m starting a new position as country manager, India at Hiili,” Hemady said in a LinkedIn post, adding that the company aims to move beyond broad sustainability promises towards precise, science-based decarbonisation.
Hemady brings more than three decades of experience spanning print, television, radio and digital media. He has previously served as chief executive officer at HIT 95 FM, assistant general manager at CNBC TV18, and held leadership roles at MTV India and The Indian Express, among others. Most recently, he worked as an independent business consultant advising firms across media and technology.
With India’s digital economy expanding at pace, the environmental cost of data, streaming and online services is climbing quietly in the background. Hiili’s bet is that carbon efficiency will soon sit alongside cost efficiency in boardroom conversations.
For Hemady, the move marks a shift from selling airtime and ad inventory to championing climate accountability. If successful, Hiili’s India play could make digital growth not just faster, but cleaner too.
