MAM
Agilitas snags ex-Bumble director Samarpita Samaddar for comms lead
MUMBAI: Agilitas is making bold moves, and this time, it’s off the track. India’s fastest-growing, end-to-end futuristic sportswear company has roped in Samarpita Samaddar as its communications lead, ensuring the brand sprints ahead in storytelling, reputation, and PR-led campaigns.
With a stellar track record, Samaddar is no stranger to crafting narratives that resonate. As the former communications director, India and southeast Asia at Bumble Inc., she was the force behind the women-first dating app’s award-winning campaigns, leading its communication strategies and serving as its official spokesperson in India for nearly four years. If Bumble made headlines, chances are, she had a hand in it.
But her expertise goes beyond swiping right. With 14 years of experience under her belt, Samaddar has built aspirational brands across consumer technology, entertainment, arts, lifestyle, and sports. Before diving into the world of dating apps, she shaped India’s film industry, helping establish powerhouse studios such as Zee Studios and Eros International. Her portfolio boasts over 40 film campaigns, including blockbusters like Bajirao Mastani, Newton, Aligarh, Dhadak, Ki & Ka, and Kesari.
Now, at Agilitas, she steps into a world where performance meets innovation—this time, in sportswear. Her challenge? To drive brand and corporate communications while ensuring Agilitas makes as much noise in the media as it does in the athletic arena.
Sharing her excitement on LinkedIn, Samaddar stated, “Super excited to share that I’ll be leading communications strategies at Agilitas in my new role! Building a pathbreaking journey for and telling the story of India’s fastest growing end-to-end, agile, futuristic, consumer-focused sportswear company is a rare opportunity, and I’m all geared up to go! I’m thrilled to help revolutionise India’s sports, fitness and fashion landscape, working closely with visionaries and an incredibly talented team. Here’s to making moves to change how people look and feel as they move!”
From Hindi cinema to Bumble and now to bold new beginnings in sportswear, Samaddar’s journey proves that storytelling has no boundaries—only new arenas waiting to be conquered.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
