Brands
Ladhani group’s SLMG Beverages pops open Rs 11,000 crore fizzy investment plan for Coca-Cola
MUMBAI: SLMG Beverages – Coca-Cola’s largest Indian bottler – is brewing up a storm with ambitious expansion plans that would make even the most hardened business tycoons gasp for breath.
Ladhani Group, the fizz-fuelled empire behind SLMG Beverages, announced yesterday a whopping Rs 11,000 crore investment strategy over the next five years, with the lion’s share – Rs 8,000 crore – earmarked for expanding its bottling dominance across Uttar Pradesh and newly-conquered Bihar.
“We’re looking at doubling our revenue to Rs 20,000 crore,” said joint managing director Paritosh Ladhani, whose ambition seems as effervescent as the products his company bottles at a mind-boggling rate of 40 million per day.
Already among Coca-Cola’s top 15 global bottlers, SLMG has set its sights on cracking the elite top 10 by 2030. The company recently stormed into Bihar after snatching up territorial rights from Coca-Cola’s own bottling arm HCCBL, a move described by industry insiders as “gaining prime real estate in India’s beverage battleground.”
The Lucknow-based firm is currently constructing a Rs 1,200 crore plant in Bihar’s Buxar district, with another Rs 1,500 crore facility in the pipeline. Meanwhile, its existing plants near Lucknow, Amethi, Bareilly and Ayodhya will receive substantial upgrades.
Not content with dominating just one sector, the group plans to splash Rs 3,000 crore into its hospitality business, doubling its hotel room portfolio faster than you can say “ice and a slice.”
“Our per capita consumption is still quite low and we are aspiring to catch up,” noted Vivek Ladhani, executive director, in a masterclass of understatement – considering Indians currently drink roughly one-eighth the cola Americans consume annually.
The company’s aggressive expansion comes just as year ago-appointed CEO Costin Mandrea settles into his role. The European veteran brings 25 years of beverage industry expertise and a bold mission: “We are building the first Indian world-class bottler, a bottler that is made in India and able to sit at the same table with bottlers from Latin America, Europe and Asia.”
With its newly expanded territory now covering a staggering 360 million potential consumers across UP, Uttarakhand and Bihar, SLMG appears poised to ride India’s fizzy drinks boom, which is expected to bubble up at a refreshing 7.29 percent annually through 2028.
When asked about a potential IPO, Ladhani remained coy: “Definitely, we have a plan.” But for now, the company seems content to shake up the market through explosive growth rather than share offerings, backed by what executives described as “sufficient internal accruals” to fund their effervescent ambitions.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
