MAM
Pukka brews a relaxing storm with self care in a cup’ campaign
MUMBAI: In a world that’s always on the boil, Pukka is serving up a much-needed pause. The UK’s no. one herbal infusion brand, recently launched in India by Unilever, has unveiled its latest campaign ‘self care in a cup’ encouraging consumers to slow down, unwind, and embrace relaxation.
At the heart of this campaign is what could be the internet’s most calming film, an ASMR-inspired visual retreat crafted to soothe the senses. Conceptualised by Lowe Lintas, the film blends nature-inspired imagery, rhythmic sounds, and a gentle narrative, transporting viewers into a world of serenity, one sip at a time.
Pukka’s wellness-first approach extends beyond visuals. The brand has also nudged night owls towards better sleep with thoughtfully placed ads on Spotify and Instagram, gently reminding them to swap late-night scrolling for a warm, caffeine-free herbal infusion.
Leading the charge in this relaxation revolution is Pukka chamomile and lavender for night time sleep, a blend infused with Ayurvedic wisdom and handpicked herbs known to calm the mind and promote restful slumber.
“With Pukka, we are committed to bringing the power of herbal wellness to every home. This film is more than just a visual escape, it’s an invitation for India to sip mindfully and embrace self-care,” said Unilever Beverages India head Ishtpreet Singh.
Now available across top metro cities and major e-commerce platforms, Pukka’s herbal infusions are brewing a wellness movement, one cup at a time.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
