MAM
Herkey appoints digital marketing veteran Wasim Sayed as VP to boost growth and brand strategy
MUMBAI: Imagine navigating a career maze with a handy GPS—sounds dreamy, right? Enter Herkey, the AI-powered fairy godmother dedicated to empowering professional women, now adding an extra turbo boost named Wasim Sayed to drive user growth and marketing. If growth hacking had a face, it’s about to get Wasim’s grin stamped all over it.
Announced on 18 March 2025, Herkey welcomed Wasim Sayed as its new vice president of growth and marketing. His mission? To turn Herkey’s impressive strides into leaps that’d make even Olympians jealous. Sayed, who comes equipped with 17 years of wizardry in digital and product marketing, will oversee initiatives to amplify user engagement, fine-tune customer acquisition, and supercharge the brand’s presence.
Throughout his impressive career journey—think growth-stage startups, dazzling unicorns, and even Fortune 500 giants—Sayed has consistently nailed the art of growth. He knows how to turn great ideas into thriving realities, whether it’s B2B or B2C, using his secret sauce of data-driven strategies and razor-sharp market insights.
“I am excited to join Herkey at a pivotal stage of its journey. The platform has already made significant strides in enabling women’s career advancement, and I look forward to driving innovative marketing and growth strategies to further this mission,” Sayed shared.
Herkey founder & CEO Neha Bagaria adds, “Wasim’s appointment comes at a time when organisations are increasingly prioritizing helping women advance their careers and increase their earning potential, making Herkey’s role in career enablement for women more relevant than ever.” Translation: They’ve hired the right guy at exactly the right time.
Why should you care? Because Herkey isn’t just another platform—it’s practically your personal career coach on steroids. And now, with Sayed’s expert navigation, expect this platform to unlock doors faster than you can say ‘promotion’.
Brands
IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
