MAM
Adbhoot pulls out all the stops, gives bus stand a bridal makeover in 3D
MUMBAI: Ever waited at a bus stop and wished for something more exciting than just another late arrival? Well, brace yourselves, Mumbaikars! Adbhoot just turned your mundane commute into a sparkling bridal affair. Forget plain old advertising—this is literally putting jewels on a bus stand! Intrigued?
In a creative blitz, Adbhoot, the brainchild behind JGP Jewellers’ branding, has unveiled an extravagant 3D bus stop installation right opposite Plaza Cinema, Dadar West. Launched in March 2025, this head-turning, first-of-its-kind display boldly promotes JGP Jewellers’ exclusive wedding jewellery range, the dazzling ‘Shrungar Collection’.
Designed to stun passersby into pausing their frantic rush, the installation transforms an ordinary bus shelter into a glamorous jewellery showcase featuring oversized 3D replicas of intricate bridal pieces. And as if oversized shiny jewellery wasn’t enough to stop traffic, the display also illuminates beautifully in the evenings. Who needs streetlights when you have sparkling diamonds?
Adbhoot founder & creative director Vaibhav Pandit said, “It’s all about being original, and we’re fortunate to have a client that embraces bold creative ideas. Our objective was to highlight the ‘Shrungar Collection’ in a distinctive and innovative manner, and our team has successfully achieved that. We extend our gratitude to the talented artists at Signpost who crafted the stunning 3D jewellery props, as well as our client for allowing us the creative freedom to bring this vision to life.”
Echoing the excitement, JGP Jewellers creative director Sanika Pednekar added, “We wanted to capture and showcase the rich beauty of our traditional wedding jewellery, and Adbhoot’s concept brought that vision to life. By designing a bus stop display that mirrors our in-store jewellery showcases, complete with 3D replicas, they have created a visually striking invitation for brides-to-be to explore our wedding collection. The final result is breathtaking and perfectly timed for the wedding season.”
JGP Jewellers’ ‘Shrungar Collection’ is available exclusively across their stores in Maharashtra and Goa. So, brides-to-be, why window-shop when you can bus-stop-shop?
Brands
Estée Lauder to shed 10,000 jobs as new boss bets on digital shift
The cosmetics giant raises its profit outlook but stays silent on a possible merger with Spain’s Puig, as job cuts deepen and a three-year sales slump weighs on the turnaround
NEW YORK: Stéphane de La Faverie is not done cutting. Estée Lauder announced on Friday that it plans to eliminate as many as 3,000 additional jobs, taking its total redundancy programme to as many as 10,000 roles, up from a previous target of 7,000 announced a year ago. The company, which owns La Mer, The Ordinary, Tom Ford, and Aveda, employs roughly 57,000 people worldwide. The mathematics of what is now being contemplated is stark.
The fresh round of cuts is expected to generate a further $200 million in savings, bringing the total annual savings from the programme to as much as $1.2 billion before taxes. That money, De La Faverie has made clear, will be ploughed back into the turnaround.
A CEO in a hurry
De La Faverie, who took the helm in January 2025, inherited a company that had endured three consecutive years of annual sales declines. His response has been to move fast and cut deep. A significant portion of the latest redundancies reflects his push to reduce headcount at US department stores, long a cornerstone of Estée Lauder’s distribution model but now a channel in structural decline. In their place, he is accelerating the shift toward faster-growing online platforms, including Amazon.com and TikTok Shop, a pivot that is reshaping not just where Estée Lauder sells but how it thinks about its customers.
The numbers are moving in the right direction
Despite the pain, there are signs the medicine is working. Estée Lauder raised its profit outlook for the remainder of the fiscal year, guiding for adjusted earnings per share in the range of $2.35 to $2.45, above analyst estimates and a notable step up from the $2.05 to $2.25 range it had guided for in February. Organic net sales growth is expected to come in at 3 per cent, the company said, at the high end of the range it set out in February.
The share price tells a mixed story. After De La Faverie took charge, the stock surged nearly 60 per cent, buoyed by investor optimism that a longtime company insider could finally arrest the decline. But 2026 has been rougher: the shares have fallen 27 per cent this year, weighed down by disappointing February results and the overhang of unresolved merger talks with Spanish beauty giant Puig Brands SA. The company gave no additional details about those discussions on Friday, leaving the market to guess.
Silence on Puig
The proposed tie-up with Puig remains the most consequential unknown hanging over Estée Lauder. A deal with the Barcelona-based group, which owns brands including Carolina Herrera and Rabanne, would reshape the global luxury beauty landscape. But with nothing new to say and a turnaround still very much in progress, De La Faverie is asking investors to trust the process.
Three years of sales declines, 10,000 job cuts, and a merger that may or may not happen. At Estée Lauder, the overhaul has barely started.
