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Alike.io says ‘I Do’ to JioHotstar for reality show love affair
MUMBAI: Choosing a life partner feels a bit like booking the perfect holiday? You sift through endless options, pray the photos match reality, and hope the journey doesn’t crash and burn. Well, Alike.io just turned this metaphor literal. Partnering up with JioHotstar’s sizzling dating reality series Engaged – Roka Ya Dhoka, Alike.io cleverly mixes romance with roaming the globe—because nothing tests compatibility like losing your luggage together!
Launching as the global destinations partner of Engaged – Roka Ya Dhoka, Alike.io amplifies its brand among young, thrill-seeking travellers. The show sees 15 adventurous contestants travel and tackle relationship-testing challenges over an intense 240-hour escapade. Think love is hard? Try proving compatibility while navigating foreign customs and questionable street food.
“We’re thrilled to collaborate with Rusk Studios for season one of Engaged. The series perfectly captures the highs and lows of choosing a life partner—or facing an unexpected twist. This partnership allows us to showcase how we curate handcrafted luxury experiences tailored to individual tastes for today’s generation. And this FOMO-worthy Bali getaway is just the beginning for our winning duo, Karan & Sifat!” said Alike.io co-founder Ashish Sidhra.
The cherry on top? The winning couple, Karan and Sifat, snagged a lavish, all-expenses-paid romantic getaway to Bali—a dreamy reward sure to make everyone else insanely jealous. An online contest, ‘Jab Proposal Met Travel’, also gave lovebirds a chance to bag a luxury glamping trip to Shimla, alongside quirky smart bag trackers and Alike cash vouchers.
Sifat, still riding high on the victory wave, said, “Coming on Engaged, I didn’t know what to expect. I was hopeful about love but never imagined winning the show. Alike.io has made this win even more special—we’re beyond excited for our Bali trip! Huge thanks to the entire team for this incredible opportunity to escape and rediscover our love.”
Her thrilled partner, Karan, echoed the sentiment, adding, “A huge thank you to Alike.io for making our victory on Engaged even sweeter with this incredible trip to Bali! From breathtaking beaches to unforgettable experiences, this journey will be nothing short of magical. Grateful for the excitement, the adventure, and the luxury—this is truly the perfect way to celebrate!”
But beyond romantic escapades and envy-inducing prizes, the series also gives contestants a major boost in social media fame, igniting discussions about modern relationships and “situationships” in the digital age. Who knew reality TV could offer more than just petty drama and public heartbreak?
Through this glamorous partnership with Rusk Studios, Alike.io solidifies itself as the go-to platform for curated travel experiences and luxury adventures, effortlessly fusing travel and romance.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
