Digital
Adobe teams up with AWS and Amazon Ads to boost customer experiences
MUMBAI: Adobe has announced a strategic partnership with Amazon Web Services (AWS) to create new offerings that help marketing and creative teams deliver better customer experiences more efficiently. The collaboration, revealed at Adobe Summit, combines Adobe’s customer experience expertise with AWS’s cloud capabilities.
Building on Adobe experience platform’s availability on AWS, the partnership introduces new integrations with AWS’s generative AI services, Amazon connect and Amazon ads. These tools will enable businesses to create more meaningful customer interactions while leveraging AWS’s security and global infrastructure.
“The growing digital economy demands more engaging and personalised content to drive customer loyalty,” said Adobe experience cloud vice president Sundeep Parsa, “These new integrations will help businesses deliver impactful customer experiences using deep data insights, while maintaining high privacy and security standards.”
The collaboration will bring several new offerings to market:
1 Enhanced omnichannel experiences: Integration between Adobe experience platform and Amazon connect will provide comprehensive visibility into customer journeys while protecting privacy. This combines Adobe’s customer profiles with Amazon connect’s customer care insights.
2 AI-driven interactions: Using Amazon Q in connect alongside Adobe’s AI assistant and AI agents, businesses can deploy personalised experiences based on unified customer data, enabling more contextual interactions across touchpoints.
3 Marketing performance boost: Adobe real-time customer data platform collaboration will integrate with Amazon marketing cloud, allowing marketers to combine customer data with performance insights from Amazon Ads to measure segment performance and improve ad spend return.
4 Streamlined creative workflows: Direct integration between Amazon ads and Adobe creative cloud applications will help businesses create and publish high-quality ads more efficiently. Creative teams will access professional templates for Amazon ads within Adobe Photoshop and Adobe Express.
Applications powered by Adobe experience platform will also be available in AWS marketplace, making it easier to find, test and deploy solutions.
Digital
India leads global adoption of ChatGPT Images 2.0 in first week
From anime avatars to fantasy covers, users turn AI visuals into culture
NEW DELHI: India has emerged as the largest user base for ChatGPT Images 2.0, just a week after its launch by OpenAI, underlining the country’s growing influence on global internet trends.
While the tool was introduced as an advanced image-generation upgrade within ChatGPT, Indian users are quickly reshaping its purpose. Instead of sticking to productivity-led use cases, many are embracing it as a creative playground for self-expression, storytelling and online identity.
From anime-style portraits and cinematic headshots to tarot-inspired visuals and fictional newspaper front pages, the model is being used to create highly stylised, shareable content. Features such as accurate text rendering, multilingual prompts and the ability to generate detailed visuals with minimal input have helped drive rapid adoption.
What sets the latest model apart is its ability to “think” through prompts, generating multiple outputs and adapting to context, including real-time web inputs. But the bigger story lies in how users are engaging with it.
In India, trends are already taking shape. Popular formats include dramatic studio-style lighting edits, LinkedIn-ready headshots, manga-inspired avatars, soft pastel “spring” aesthetics, AI-led fashion moodboards, paparazzi-style visuals and fantasy newspaper covers. Users are also restoring old photographs, creating tarot-style imagery and experimenting with futuristic design concepts.
Local flavour is adding another layer. Prompts such as cinematic portrait collages and Y2K-inspired romantic edits are gaining traction, blending global aesthetics with distinctly Indian internet culture.
The surge reflects a broader shift in how AI tools are being used in the country, moving beyond utility to creativity. As younger users, creators and social media enthusiasts experiment with new visual formats, AI-generated imagery is increasingly becoming part of everyday digital expression.
If early trends hold, ChatGPT Images 2.0 may not just be a tech upgrade but a cultural moment, giving millions a new visual language to play with online.
