Digital
Adobe teams up with AWS and Amazon Ads to boost customer experiences
MUMBAI: Adobe has announced a strategic partnership with Amazon Web Services (AWS) to create new offerings that help marketing and creative teams deliver better customer experiences more efficiently. The collaboration, revealed at Adobe Summit, combines Adobe’s customer experience expertise with AWS’s cloud capabilities.
Building on Adobe experience platform’s availability on AWS, the partnership introduces new integrations with AWS’s generative AI services, Amazon connect and Amazon ads. These tools will enable businesses to create more meaningful customer interactions while leveraging AWS’s security and global infrastructure.
“The growing digital economy demands more engaging and personalised content to drive customer loyalty,” said Adobe experience cloud vice president Sundeep Parsa, “These new integrations will help businesses deliver impactful customer experiences using deep data insights, while maintaining high privacy and security standards.”
The collaboration will bring several new offerings to market:
1 Enhanced omnichannel experiences: Integration between Adobe experience platform and Amazon connect will provide comprehensive visibility into customer journeys while protecting privacy. This combines Adobe’s customer profiles with Amazon connect’s customer care insights.
2 AI-driven interactions: Using Amazon Q in connect alongside Adobe’s AI assistant and AI agents, businesses can deploy personalised experiences based on unified customer data, enabling more contextual interactions across touchpoints.
3 Marketing performance boost: Adobe real-time customer data platform collaboration will integrate with Amazon marketing cloud, allowing marketers to combine customer data with performance insights from Amazon Ads to measure segment performance and improve ad spend return.
4 Streamlined creative workflows: Direct integration between Amazon ads and Adobe creative cloud applications will help businesses create and publish high-quality ads more efficiently. Creative teams will access professional templates for Amazon ads within Adobe Photoshop and Adobe Express.
Applications powered by Adobe experience platform will also be available in AWS marketplace, making it easier to find, test and deploy solutions.
Digital
Motorola launches nationwide monthly service camps in India
Free pick-up/drop for premium devices, zero labour charges and 10 per cent discounts kick off from 28 February 2026.
MUMBAI: Motorola just turned phone repairs into a monthly festival because when your device gets a free check-up and discount goodies, even a cracked screen feels like a celebration. Motorola India has unveiled its next-generation after-sales support ecosystem, headlined by Nationwide Monthly Service Camps starting 28 February 2026 at authorised service centres and collection points across the country. On a fixed day each month, customers can access zero labour charges, no inspection or diagnosis fees, free software updates, complimentary device cleaning and sanitisation, and a basic health check-up. Additional perks include 10 per cent off accessories and 10 per cent off spare parts.
Premium Signature, Edge, and Razr series users get free pick-up and drop service: technicians collect devices from home, repair them at authorised centres, and return them post-fix, no extra cost. Service requests can be raised via the support portal or email.
The ecosystem is powered by a comprehensive digital self-service suite: the Device Help app, Software Fix tool, Intelligent Voice Assistance (IVA), Moli (Motorola’s AI chatbot), and a 24×7 multilingual e-support portal across WhatsApp, web, and devices. This AI-first approach positions Motorola among the few brands in India offering always-on, proactive support to minimise downtime and resolve issues before they escalate.
The physical network is expanding rapidly to over 1,200 touchpoints by the end of FY26-27 more than double the current footprint ensuring faster, more consistent service in metros, Tier 1, Tier 2, and Tier 3 cities. Motorola also boasts improved spare parts availability and repair turnaround times nationwide.
Motorola India, managing director T. M. Narasimhan said, “At Motorola, our commitment to customers goes well beyond the point of purchase. With the Nationwide Monthly Service Camp and Free Doorstep Care Service, we are creating a comprehensive, proactive, and accessible after-sales support ecosystem.”
IDC’s Q3 FY25 report ranks Motorola as India’s fastest-growing smartphone brand with 52.4 per cent year-on-year growth and 8.3 per cent market share, reflecting rising consumer trust. In a market where after-sales experience often makes or breaks loyalty, Motorola’s latest push blends AI smarts, physical reach, and genuine perks turning routine maintenance into something fans might actually look forward to. Because when your phone gets this much love, staying loyal feels like the easiest decision of all.
