Brands
Hexaware builds a solid partnership with Rahul Dravid as cultural ambassador
MUMBAI: Hexaware Technologies has bowled a winning move by bringing cricketing legend Rahul Dravid on board as its cultural ambassador. Known as The Wall for his unshakable presence on the field, Dravid’s leadership, perseverance, and quiet strength mirror Hexaware’s core values, making him the perfect fit to inspire and engage employees.
“We are excited to welcome Rahul Dravid to the Hexaware family,” said Hexaware CEO R Srikrishna. “Rahul’s talent, humility, discipline, and ability to thrive under pressure reflect the qualities we believe in as an organization. This partnership is a celebration of teamwork, resilience, and shared growth.”
Hexaware COO Vinod Chandran added, “Rahul Dravid is an inspiration not just for his illustrious achievements on the field but also for his ability to lead with trust and determination. His involvement will energize our teams and remind us of the power of collaboration and tenacity.”
Dravid’s role as cultural ambassador will see him interacting with Hexaware employees worldwide, offering insights into leadership, collaboration, and performing under pressure. Through a series of engaging sessions, he will share his experiences, motivating teams to push boundaries, build stronger connections, and embrace challenges head-on.
“I am delighted to partner with Hexaware, a company that values its people and their growth,” said Rahul Dravid. “I look forward to engaging with Hexaware’s talented teams and sharing experiences that inspire individuals to aim higher and achieve together.”
With this partnership, Hexaware strengthens its commitment to fostering an empowering and growth-oriented work environment. By aligning with a sporting icon renowned for his discipline, adaptability, and resilience, the company reinforces its belief in teamwork, leadership, and a people-first culture, proving that whether on the cricket pitch or in the corporate world, success is built on a solid foundation.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
