Ad Campaigns
Colors Kannada’s ‘Namma Desha, Namma Hemme’ lights up I-Day celebrations
Mumbai: Patriotic fervour was at its peak as India celebrated its 78th Independence Day this Friday. Joining the spirit, Colors Kannada, known for its commitment to nonstop entertainment, hosted ‘Colorful Independence Day celebrations’ across the state as part of its Namma Desha, Namma Hemme (Our Country, Our Pride) campaign.
Television stars like Rithvik Krupakar, Tanvi Rao, Spandana Somanna, Sushma Naanaiah, Mouna Guddemane, Chandraprabha and others participated in Independence Day celebrations at schools across 31 districts, adding a special touch to the initiative. This marked a historic milestone as it was the first time a television channel had taken such a huge step in celebrating Independence Day on such a grand scale.
Colors Kannada’s distinctive Independence Day celebrations not only captured the patriotic spirit but also deepened the channel’s bond with its audience. Covering 31 districts across Karnataka, Colors Kannada set a new benchmark as a homegrown brand by sending its artists—each hailing from their respective district to participate in the local flag-hoisting ceremonies.
These artists, deeply connected to their roots, embodied Colors Kannada’s dedication to connecting with the people and celebrating national identity. Following the flag hoisting, our artists visited renowned temples to promote the “Maharshi Darshana” program and savoured local cuisine at popular eateries to promote the “SaviRuchi” program. Exclusive videos from these visits will be featured in our shows, offering our viewers an extra special experience.
Colors Kannada business head Prashanth Nayak shared his excitement on the initiative: “As a brand, we launched the ‘Namma Desha, Namma Hemme’ campaign, the first of its kind, to celebrate Independence Day. We believe not just in entertaining our audience but also in upholding the nation’s integrity.”
Viacom18 cluster head – Kannada Sushma Rajesh said, “Colors Kannada has a reputation for launching unique campaigns that go beyond content, extending brand outreach as well. We are extremely proud of this unique initiative, a milestone for any GEC across the country. As a brand, we take pride not only in delivering fresh entertaining content but also in showing our commitment to the nation.”
Participating at the celebrations in Mysuru, Ramachaari famed Rithvik Krupakar expressed deep pride, saying “it was proudest moment of my life to celebrate Independence Day with all of you. This day serves as a powerful reminder of India’s rich heritage, the sacrifices of freedom fighters, and unites citizens in celebrating the spirit of Independence Day. I am truly thankful for the opportunity to be part of this special occasion.
Karimani actor Ashwin. H AKA Karna said “Being part of the Independence Day celebrations was truly special. Engaging with the audience and participating in the flag-hoisting ceremonies was a proud moment. It felt wonderful to connect with people and celebrate our nation’s spirit in such a meaningful way.”
Lakshmi Baramma actor Tanvi Rao AKA Keerthi said “This initiative by Colors Kannada is truly commendable. As artists, being involved in Independence Day celebrations and performing our duties was a privilege. Engaging with people and taking part in flag-hoisting ceremony filled us with pride.”
31 ಜಿಲ್ಲೆ, 31 ಕಲರ್ಸ್ ಕಲಾವಿದರು
ತ್ರಿವರ್ಣ ಧ್ವಜಕ್ಕೆ ಕಲರ್ಸ್ ರಂಗು
ನಮ್ಮ ದೇಶ, ನಮ್ಮ ಹೆಮ್ಮೆ#Colorskannada #BannaHosadaagideBandhaBigiyaagide #ಕಲರ್ಫುಲ್ಕತೆ #colorfulstory #IndependenceDay #ColorfulSambhramacharane pic.twitter.com/OSmdJqaf1m— Colors Kannada (@ColorsKannada) August 15, 2024
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
