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Routematic steers towards growth with new people and culture chief
MUMBAI: Routematic, have recruited Chidananda Murthy as their new vice president of people and culture. Murthy, a seasoned HR veteran, is tasked with transforming Routematic’s people strategy.
Murthy’s background spans major firms – Walmart, Nokia, and others. He’s experienced in all aspects of HR, aiming for a less stressful workplace.
Routematic co-founder and executive director Kavitha Ramachandragowda is clearly chuffed with the appointment. “Murthy’s expertise is like a shot of adrenaline for our growth,” she says. “He’ll ensure we attract the best and brightest, and keep them happy.”
Murthy’s mission is to cultivate a culture of innovation and inclusivity. “Routematic’s at a pivotal point,” Murthy enthuses. “We’re not just moving people; we’re moving mountains.”
Routematic, with its recent Hyderabad expansion and EV integration, is clearly on a roll. “We’re aiming for a workplace that doesn’t just tick boxes, but ignites passions,” Murthy concludes. “And hopefully, avoids any HR-related road rage.”
MAM
Kalyan Jewellers launches Nimah Collection campaign
New temple-inspired jewellery range stars Sreeleela and Kalyani Priyadarshan.
MUMBAI: Kalyan Jewellers has given temple jewellery a cinematic glow-up and this time, it’s sparkling with star power and storytelling. The leading jewellery brand has unveiled a new campaign for its Nimah Collection, directed by acclaimed filmmaker Priyadarshan and featuring brand ambassadors Sreeleela and Kalyani Priyadarshan. Built around the powerful idea of “A Legacy You Wear”, the campaign presents a cinematic celebration of India’s rich temple jewellery traditions, positioning them as timeless expressions of identity, strength, and artistry.
The film brings mythology and classical performance together in a fresh narrative. Sreeleela’s character embodies strength and discipline, moving from archery to classical dance, with bold temple jewellery accentuating her power. In contrast, Kalyani Priyadarshan’s portrayal explores introspection and creativity through music and writing, highlighted by finer detailing and understated elegance. Together, the two personas showcase the Nimah collection as heritage jewellery that remains relevant across generations.
The Nimah range draws inspiration from South Indian temple jewellery and features intricate Nakashi (hand-carved) work. It includes statement bridal necklaces and haarams, temple-inspired chokers, earrings, jhumkas, rings, and chains perfect for both bridal and festive occasions.
Every piece in the collection comes with Kalyan Jewellers’ trusted 4-Level Assurance Certificate, guaranteeing purity, free lifetime maintenance, and transparent buy-back policies.
The campaign is now live across digital platforms, and the Nimah collection is available at Kalyan Jewellers showrooms nationwide.
In a market often crowded with glitter, Kalyan Jewellers has chosen to shine through meaningful storytelling. With “A Legacy You Wear,” the brand reminds us that the most beautiful jewellery doesn’t just adorn, it carries stories, culture, and timeless elegance forward.
