News Headline
Digidarts hits bullseye as it zooms into MENA with Careem in its crosshairs
MUMBAI: The Indian digital hotshot with a name as sharp as its strategies, Digidarts is now gunning for the middle east. After a decade of orchestrating 360° digital glory across D2C, fintech, FMCG, and healthcare brands back home, the performance marketing maven is stepping into high-octane markets like the UAE, Saudi Arabia and Kuwait. And it’s not coming quietly.
Leading the charge? A juicy new mandate from Careem, the region’s go-to app for everything from rides to groceries. With Careem in the bag, Digidarts has fired the first shot in its MENA conquest. And it’s aiming for results, not just reach.
“The middle east is a dynamic market with immense potential, and we’re excited to help brands scale with performance-driven strategies. At Digidarts, we don’t just run campaigns, we turn ambition into sustainable digital success,” said Digidarts founder & CEO Siddhartha Vanvani.
The expansion is well-timed. Digital adoption across the UAE and Saudi Arabia is booming faster than a Tiktok trend, and Kuwait’s quick commerce space is turning into a marketer’s dream. Enter Digidarts, armed with AI-powered analytics, precision targeting, performance creatives and full-funnel conversion wizardry.
The agency’s ‘Bullseye Performance’ philosophy means business—literally. With a proven record of scaling over 100 brands and delivering ROI like a Wall Street trader on a caffeine rush, Digidarts plans to dominate with data-led, AI-powered audience segmentation and paid media solutions that actually convert.
From brand awareness to conversions, retention and everything in between, the Indian agency promises to bring its no-fluff, all-fire approach to middle eastern brands tired of marketing mediocrity. The message? It’s not just digital. It’s domination.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
