Ad Campaigns
Green giants crowned at IAA Olive Crown Awards, sustainability gets the spotlight
MUMBAI: Mumbai’s glitterati gathered at the ITC Grand Central on 4 April for the 15th IAA Olive Crown Awards, where sustainability champions were given a right royal pat on the back. Forget your garden-variety awards show; this was a green jamboree, a veritable eco-extravaganza.
Packmate Grrreen LLP sprouted as “Green Brand of the Year,” proving they’re not just leafing around when it comes to eco-consciousness. RK Swamy reaped a harvest of four Olive Crowns, including “Green Agency of the Year,” showing it’s not just another agency, it’s a green machine.
Adani Enterprises Ltd and Ogilvy struck gold, bagging multiple awards, including the coveted “Corporate Crusader of the Year” for their campaign, “Pehle Pankha Aayega, Phir Bijli Aayegi” (“First the fan, then the electricity”). Turns out, the company is not just blowing hot air. Eastern Media Ltd and Reliance Foundation shared the “Green Campaign of the Year” gold, proving that when it comes to saving the planet, two’s company.
Dharmesh Barai, the man who makes mangroves look marvellous, was crowned “Green Crusader of the Year” for his Herculean efforts in cleaning up Maharashtra’s coastlines. He’s not just cleaning up, he’s cleaning up good. Earth Brigade Foundation bagged gold for “Green NGO of the Year,” proving it’s not consisting of just a bunch of tree-huggers, it’s making a real difference.
Rahul Narwekar, honourable speaker of the Maharashtra Assembly, graced the event, praising the IAA for their long-standing commitment to sustainability. “They took up this initiative when sustainability was perhaps not a known concept the way it is today,” he said, adding that the IAA has helped to drive the thought of sustainability through young minds, old minds and people at large.
IAA India chapter president Abhishek Karnani stated, “Sustainability is no longer a choice, it is a responsibility,” and that the IAA is heartened to see corporates, advertising agencies, and media houses doing the same.
Janak Sarda, chairperson of the IAA Olive Crown Awards, added, “It is our industry’s promise to be guardians of Brand Earth.”
A special award for “Best Continuing Effort” was given to The Bhamla Foundation and Hungama Digital Media for their “Bhoomi Namaskar” campaign, proving that consistency is key when it comes to saving the planet.
And for the IMC and IAA campaign, Ogilvy, with Rahul Rudra and Abhishek Kaddi’s “Pinky Promise” campaign, took home the win.
The event, a veritable who’s who of the advertising and marketing world, was sponsored by Deepak Builders & Developers, Blue Star Ltd, Mobligent Media, and Awardor. It was a night of green glory, where the planet was the real winner
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
