AD Agencies
McCann Worldgroup appoints marketing veteran
MUMBAI: Snehsikt Anand has been appointed business head at McCann Worldgroup, marking a return to agency life after a year of freelance consultancy. The seasoned marketing professional brings over 18 years of through-the-line marketing experience to one of advertising’s most established networks.
Anand joins McCann after working as an independent marketing consultant, where he provided brand and communication advice to emerging agencies and production houses. Before his freelance period, he served as business head for west and HUL (rural) at Dentsu, where he managed Hindustan Unilever’s house-to-house business across India.
At Dentsu, Anand’s client relationship skills helped create opportunities for business growth through territory expansion and cross-selling initiatives. Prior to joining Dentsu, Anand co-founded BrandBall, where as head of strategy he increased annual turnover fourfold and expanded the client roster tenfold over four years.
His experience includes positions at several prominent agencies including L&K Saatchi & Saatchi, Ogilvy, Triton Communications, and Civilisation Communications. He also gained client-side experience as assistant manager-marketing at ICICI Prudential AMC Ltd.
At McCann, Anand will likely apply his RoI-driven approach to marketing communications, leveraging his expertise in advertising, integrated marketing and team management as he takes on this new leadership role.
AD Agencies
Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
