MAM
Paint it posh Birla Opus adds luxury strokes to Indian wall finishes
MUMBAI: Why just colour your walls when you can couture them? Birla Opus Paints is bringing the runway to the living room with its new Designer Finish range, two luxe collections that aim to give Indian interiors a high-fashion upgrade, one wall at a time.
Unveiled by Aditya Birla Group’s Grasim Industries, the Dream and Timeless collections are part of a bold push to make walls more than just backdrops. Think high-definition 3D textures, metallic shimmers, and artisanal finishes inspired by nature and Italian craftsmanship, all underpinned by eco-friendly innovation.
The Dream Collection leans into drama, offering 14 nature-themed designs across 140 permutations. Whether you fancy a wall that evokes the sea or the shimmer of clouds at dusk, the collection comes with water-resistant, long-lasting shades made to impress. Bonus: it’s not just beautiful, it’s built to last.
Meanwhile, the Timeless Collection keeps things earthy and elegant. With lime-based finishes that mimic the raw textures of stone, clay and marble, it’s made for those who like their luxury with a little rustic soul. And both ranges walk the green talk, with low-VOC formulations that keep indoor air quality breathable and healthy.
But the real flex? Experience-led retail. Birla Opus is not just selling paint; it’s selling inspiration. The brand is rolling out Paint Studios in cities like Mumbai, Gurugram and Lucknow immersive spaces where customers can see and touch the new finishes before committing to a makeover. These studios, along with a growing network of franchise stores, are part of the brand’s ambitious plan to make upscale design feel personal and accessible.
Commenting on the launch Birla Opus Paints CEO Rakshit Hargave said, “At Birla Opus Paints, we understand that today’s consumers are seeking more than just products; they desire experiences and products that reflect purpose and value.Our aim is not only to redefine creativity with advanced design technology and sustainable solutions, but to also set new standards in interior luxury.At the back of our Paint Studio and franchisee stores launches across India, we’re now presenting consumers with these exquisite finishes inspired from nature’s beauty and Italian artistrythat will definitely adda taste of luxury to your home.”
With plans to expand into more metros including Bangalore, Delhi, Hyderabad and Kolkata, Birla Opus is aiming for national saturation and wall domination.
Because in 2025, walls don’t just wear paint. They wear personality.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
