Brands
Yesmadam rolls out zero per cent commission for top gig workers across India
MUMBAI: Yesmadam, has rolled out zero per cent commission model for its top-performing service professionals marking a transformative moment in the gig economy.
Announced by co-founder & CEO Mayank Arya via a touching Linkedin post, the decision reflects a shift not just in business policy, but in purpose placing financial dignity and fairness at the core of the brand’s ethos.
The announcement followed an emotional gratitude lunch at Taj Palace, where Yesmadam’s top service partners shared moving personal journeys. It was here that the company’s founding team made the on-the-spot decision no cuts, no strings 100 per cent of the earnings would now go directly to the service professionals.
The company had been inching towards this step, progressively reducing commissions from 20 per cent to 8 per cent, before finally erasing them entirely for top performers.
The spark came from a viral LinkedIn post by Amit Singh, spotlighting Rita Devi, a Yesmadam service partner who transformed her life after joining the brand. Once a teen mother who gave up her dreams, Devi now earns Rs 70,000/month, supports her four daughters’ education, and has become a figure of pride in her community.
“We have always believed that service professionals are the backbone of Yesmadam. Their stories of perseverance inspired us to act with intent and empathy. When we heard them speak with such honesty and strength at the celebration lunch, it became clear that true support goes beyond applause. Offering a zero per cent commission is our way of giving them the respect and financial freedom they deserve. It marks a step towards rewriting the rules of how the gig economy treats its people,” said co-founder & CEO Arya.
Co-founder & CMO Akanksha Vishnoi added, “At Yesmadam, listening isn’t just a value, it’s our foundation. Whether it’s our customers, our team, or our service partners, we pay attention to every voice. The zero per cent commission model is a direct outcome of that principle. It’s not just a business decision, it’s a reflection of care becoming part of the system. By offering complete financial freedom to our top-performing partners, we’re not only recognizing their efforts but also setting a new benchmark for the gig economy, one that’s rooted in empathy, respect, and real empowerment.”
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
