iWorld
JSW Paints hits a six with ‘Rangon Ka Khel 2.0’ for IPL 2025
MUMBAI: When cricket meets colour, sparks fly — and in JSW Paints’ case, so do sponsorships, anthems and a whole lot of vibrancy. The brand has returned to IPL 2025 with ‘Rangon Ka Khel 2.0’, a souped-up sequel to its previous campaign that paints the town (and your screen) in fifty shades of fandom.
The campaign comes packed with a new anthem, a blockbuster brand film, and a dazzling display of sporting partnerships. Sunil Gavaskar and Mithali Raj, cricketing royalty themselves, lend gravitas and nostalgia to the campaign, bridging generations with ease. Their inclusion ensures that this isn’t just a marketing play — it’s a celebration of legacy.
“Cricket is not just a game; it is a festival of emotions, and unity… With ‘Rangon Ka Khel 2.0,’ we aim to capture this essence,” said JSW Paints joint MD & CEO AS Sundaresan.
JSW Paints has gone big on the cricket pitch by sponsoring five IPL teams — Delhi Capitals, Kolkata Knight Riders, Sunrisers Hyderabad, Rajasthan Royals, and Chennai Super Kings. And the rainbow doesn’t stop there. The brand has also partnered three WPL teams: Gujarat Giants, Delhi Capitals, and UP Warriorz, making it one of the most aggressive brand placements this season.
“Our expanded partnership with IPL and WPL teams reflects our commitment to connecting with fans on a deeper level,” said JSW Paints CBO Ashish Rai.
The campaign film is a technicolour explosion of energy, unity, and raw cricket love. It celebrates how rival jerseys may clash, but passion paints us all the same.
“Rival colours light up the field, but the colour of love for the game never changes… This anthem celebrates cricket’s magic—vivid, vibrant, and unifying,” said TBWAIndia CEO Govind Pandey.
And if that wasn’t enough to get you grooving in your living room, TBWAIndia CCEO Russell Barrett wrapped it up perfectly, “Our campaign brings together the energy of IPL, the excitement of cricket, and the unifying spirit of the game…”
Whether you’re a Dhoni devotee or a Gill geek, JSW Paints is giving every fan a reason to cheer — in high-definition hues.
iWorld
Prime Video and Hrithik Roshan reunite for quirky heist comedy Mess
HRX Films expands pact with quirky heist comedy set for production
MUMBAI: Prime Video is doubling down on its partnership with Hrithik Roshan, announcing a new comedy film Mess that promises chaos, chuckles and a clever twist on the classic heist.
Produced by Hrithik Roshan and Eshaan Roshan under HRX Films, a division of FilmKraft Productions, the film is being made in association with Soda Films Lab. Directed by Rajesh A Krishnan, Mess marks the second collaboration between the streaming platform and HRX Films after the upcoming thriller Storm.
At the heart of Mess lies an unusual premise. A group of robbers break into the home of a man with OCD, only to find themselves outmatched in a night-long standoff that flips the script on who is really in control. It is a set-up that blends tension with humour, turning a break-in into a breakdown of expectations.
Prime Video India director and head of originals Nikhil Madhok said, “A good story should surprise and entertain, and Mess does both with ease. It brings together a unique premise, memorable characters and a tone that keeps you laughing throughout.”
He added that the collaboration with HRX Films continues to grow stronger, with the new film reflecting a shared appetite for bold and original storytelling.
Hrithik Roshan said, “After Storm, Mess feels like a natural next step in our journey with Prime Video. The film captures the kind of unconventional storytelling we want to champion, with Rajesh bringing a distinctive voice to the narrative.”
Director Rajesh A Krishnan said, “The world of Mess is a mix of comedy and chaos, unusual enough to keep audiences on edge while still delivering humour. It has been a deeply collaborative and creatively fulfilling experience.”
The original screenplay comes from Paul Soter, with adaptation and dialogues by Kapil Sawant, adding another layer of craft to the film’s offbeat narrative.
As production gears up, Mess looks ready to live up to its name, serving up a delightful tangle of mayhem, mischief and movie magic for audiences in India and beyond.
