MAM
Taapsee Pannu becomes Nivea’s first Indian global brand ambassador
MUMBAI: Nivea India, the country’s most trusted skincare brand, has unveiled cinema star Taapsee Pannu as its first-ever Indian global brand ambassador, launching a new era of skincare innovation with the Nivea Soft Daily UV moisturiser.
The latest product from Nivea blends 48-hour hydration with 88 per cent UV protection, offering a fuss-free solution for modern consumers who crave lightweight, non-sticky skincare that performs. With its nourishing blend of Vitamin E, Shea Butter and Jojoba Extracts, the Daily UV variant retains the fast-absorbing texture of the original Nivea Soft, now supercharged for sun protection indoors and out.
To celebrate the launch, Nivea released a cheerful TVC featuring Pannu enjoying sunny moments with friends, highlighting how easily the product slips into everyday life protecting and hydrating without missing a beat.
“I’ve always believed that skincare should be simple, effective and effortless. With Nivea Soft Daily UV, I get the hydration my skin needs and the UV protection it deserves, all in one lightweight formula. It’s the perfect daily companion for fresh and glowing skin!” said Pannu.
Nivea India marketing director Shweta Dalal added, “With Nivea Soft Daily UV, we’re addressing the growing need for everyday hydration with added UV protection in a formula that remains true to the much-loved Nivea Soft experience.”
The launch also coincided with a high-profile visit by Beiersdorf global CEO Vincent Warnery, to India in February. His meeting with Pannu marked the beginning of her global ambassador journey, reinforcing Nivea’s long-term commitment to India and highlighting the nation’s growing Nivea Soft Daily UV is now available online and at retail outlets across India, priced at, Rs 165 for 50ml, Rs 325 for 100ml, Rs 520 for 200ml.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
