Digital
Reliance Jewels and Kajal Aggarwal shine in Tirupati-inspired campaign
MUMBAI: Reliance Jewels has unveiled its latest digital campaign for Akshaya Tritiya 2025, featuring beloved actress Kajal Aggarwal in a moving tribute to faith, tradition, and heritage craftsmanship. Inspired by the sacred temple town of Tirupati, the campaign highlights the jewellery brand’s new festive collection through a personal and visually captivating narrative.
The campaign film, launched across Instagram and Facebook, sees Aggarwal sharing her heartfelt connection to Lord Balaji, reflecting on the divine guidance that has shaped key moments in her life. Each piece in the collection, she reveals, symbolises not just beauty but blessings, transforming jewellery into talismans of faith and prosperity.
The film also beautifully showcases the intricacy of Reliance Jewels’ Tirupati-inspired collection. From Srikalahasti Kalamkari gold sets to heritage diamond chokers, the designs draw from the temple region’s rich artistic legacy, brought to life with modern finesse.
Part of the brand’s iconic Jewels of India series now in its 10 edition the Tirupati collection continues Reliance Jewels’ commitment to celebrating India’s diverse cultural heritage through design. Aggarwal’s role adds regional resonance, especially for south Indian audiences, while reinforcing her cross-country appeal.
Digital
OpenAI to roll out ads for free ChatGPT users in the US
Criteo tie-up signals shift as OpenAI explores ads to fund growth
CALIFORNIA: OpenAI is set to introduce advertisements for users on the free and Go versions of ChatGPT in the United States, marking a notable shift in how the platform plans to fund its rapid growth.
The move, confirmed by a company spokesperson in a statement to Reuters, follows earlier reporting by The Information and signals OpenAI’s deeper push into advertising as a revenue stream.
At the heart of this rollout is a partnership with Criteo, an advertising technology firm now integrated into OpenAI’s pilot programme. The company provides tools that help advertisers buy placements and sharpen targeting, suggesting that ads shown to users will be increasingly tailored.
According to reports, Criteo has been pitching advertisers on commitments ranging from $50,000 to $100,000, hinting at serious commercial intent behind the experiment. OpenAI has also advised advertisers to supply multiple versions of ad copy and visuals, a move designed to boost visibility and improve campaign performance.
The development comes as OpenAI looks to diversify its income streams. With ChatGPT’s popularity surging globally, the company is grappling with rising costs tied to computing infrastructure, even as competition in the generative AI space heats up.
For users, the change may soon mean a more familiar internet experience, where conversations come with the occasional commercial break.
