MAM
Today Group hits a six with Gen Z as Kiara Powar bats for cricket
MUMBAI: India’s most cherished sport just got a youthful twist, thanks to a pitch-perfect collaboration between Today Group, one of Navi Mumbai’s leading real estate players, and Kiara Powar, India’s youngest sports presenter. Their digital series Bat, Ball, aur Baatein is giving cricket commentary a Gen Z glow-up, combining fandom and format to serve cricket content in sharp, engaging, bite-sized pieces.
Kiara Powar, a former badminton player turned sports content creator, has already made waves with her fresh take on sports storytelling. Now with Today Group backing her innings, she’s stepping up the pace. The series cleverly moves away from traditional long-form commentary, instead opting for quick, relatable content designed to catch the scroll-happy attention of young audiences.
Commenting on this collaboration, Today Group joint managing director Bhavesh Shah said, “Today Group’s constant endeavor is to empower the younger generation, whether it be in the form of giving them their own home or in the form of promoting young talent, such as Kiara. Platforms like hers have tapped into the pulse of this demographic, and as a brand, collaborations like this allow us to make a mark on and appeal to all audiences.”
Kiara Powar, the host of Bat, Ball, aur Baatein about the collaboration said, “I started this series with one simple goal: share my love for cricket in a way that would get my peers excited for the sport just as I am. With Today Group, the boost the series got has been phenomenal!”
Since its rebranding in January 2025, Today Group has been all about future-forward initiatives. This collaboration with Kiara speaks volumes about its commitment to connecting authentically with the younger generation not just through homes and infrastructure, but also through shared cultural touchpoints like sport.
Bat, Ball, aur Baatein is more than just a series, it’s a sign that cricket is evolving with its audience, and brands like Today Group are batting alongside Gen Z to keep the game going strong.
Brands
Mana Projects names Ranbir Kapoor brand ambassador amid rebranding
Bengaluru developer unveils new identity focused on design and nature.
MUMBAI: When real estate meets reel star power, the foundation for a new brand story is often laid brick by brick. Mana Projects, the Bengaluru based real estate developer, has appointed actor Ranbir Kapoor as its brand ambassador while unveiling a refreshed brand identity aimed at aligning the company with the evolving expectations of modern urban homebuyers.
The announcement marks a new phase for the developer, which has spent over two decades building residential communities in Bengaluru, particularly along emerging growth corridors such as Sarjapur Road.
The updated brand identity reflects the company’s emphasis on design led living and environmentally conscious development. According to the developer, the new positioning focuses on creating residential spaces where architecture, nature, engineering and lifestyle planning work together to shape meaningful living experiences.
Mana Projects chairman and managing director D. Kishore Reddy said the rebranding represents a natural progression as the company adapts to the expectations of a new generation of homeowners.
“This rebranding represents the natural evolution of Mana Projects as we align ourselves with the aspirations of a new generation of homeowners, particularly millennials who form the backbone of Bengaluru’s dynamic homebuyer community,” Reddy said.
He added that today’s buyers increasingly look beyond basic housing to spaces that combine design, sustainability and a strong sense of community.
“At Mana, our philosophy centres on creating homes where space is purposeful, design is intelligent, nature is respected and engineering ensures long term sustainability. Our association with Ranbir Kapoor reflects this new chapter as we continue to build communities that enable people to truly live brilliantly,” he said.
Kapoor, who has been associated with several lifestyle and consumer brands, said the partnership resonated with his own understanding of what makes a home meaningful.
“A home is one of the most meaningful investments people make in their lives, and it should reflect comfort, warmth and a sense of belonging,” Kapoor said.
“What impressed me about Mana Projects is the brilliance of their thought, the way design, nature and functionality come together to enhance everyday living. I’m delighted to be associated with Mana Projects as they continue to create homes that inspire modern urban families to truly live brilliantly.”
The collaboration will be introduced through a large scale integrated campaign spanning digital platforms, outdoor media and experiential activations, making it one of the developer’s most prominent branding initiatives in recent years.
Founded in Bengaluru, Mana Projects has built a portfolio of residential developments that emphasise thoughtful architecture, amenity rich neighbourhoods and environmentally sensitive planning. The company’s projects often integrate open spaces, green landscapes and energy efficient engineering to support sustainable urban living.
With Bengaluru continuing to attract young professionals and technology workers, the developer believes the city’s housing market is increasingly being shaped by buyers seeking well planned communities that balance functionality with quality of life.
Looking ahead, Mana Projects plans to expand its presence across the city by developing future ready residential projects designed to accommodate emerging lifestyle trends such as hybrid work culture, community driven living and multigenerational households.
By combining a refreshed brand identity with a high profile ambassador, the company hopes to strengthen its position in Bengaluru’s competitive real estate market while appealing to a new generation of homeowners seeking homes that blend design, nature and modern living.
