Brands
Harmanpreet hits it out of the app as new face of Crex cricket platform
MUMBAI: There’s a new innings underway this time off the field as Harmanpreet Kaur, captain of India’s women’s cricket team, pads up as the newest brand ambassador for Crex, the world’s leading cricket analysis app. The collaboration brings a strong shot of star power to the platform while bowling over gender stereotypes in sports.
Speaking about the development, India women’s team captain, Harmanpreet Kaur said, “I am thrilled to partner with Crex, a platform that shares my passion for cricket and is actively working to elevate the women’s game. It’s inspiring to see Crex’s commitment to bridging the visibility gap in sports and encouraging young girls to chase their cricketing dreams. I look forward to connecting with fans and contributing to the growth of this beautiful game for everyone.”
Crex chief strategy officer Rajat Vallabh said, “Crex has signed Harmanpreet Kaur, the captain of the Indian Women’s Cricket Team, as its brand ambassador. This campaign is a step towards building more support for women’s cricket, helping it grow, gain more fans, and get the recognition it deserves, just like men’s cricket. Let’s celebrate and cheer for our women in sports!”
Joining fellow cricketing star Shikhar Dhawan on the Crex roster, Harmanpreet’s partnership signals a strong move towards levelling the playing field and spotlighting the rise of women’s cricket.
Since its launch in 2017, Crex has bowled fans over with its clean, data-rich experience offering everything from live scores and match commentary to player rankings and performance insights. Whether it’s a Test match or a local league clash, Crex’s coverage spans all formats, making it the go-to app for casual viewers and hardcore cricket junkies alike.
With features like shot maps, scoring breakdowns, weather updates, and expert analysis, the platform is transforming how fans consume the sport. And with Harmanpreet now on board, it’s clearly aiming to ensure that the women’s game gets the same spotlight as the men’s.
In an era where cricket is as much about fan engagement as it is about boundaries and bouncers, this partnership is more than a marketing move, it’s a masterstroke.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
