Brands
SPF gets its glow up as Supergoop lands in India with Nykaa
MUMBAI: Move over sticky creams and white casts India’s sunscreen game just got a glow-up. Supergoop, the cult-favourite sun care brand that turned SPF into a skincare essential, has officially arrived in India, exclusively on Nykaa. And it’s not just sunscreen, it’s sun funscreen.
Founded by Holly Thaggard with a mission to make UV protection an everyday no-brainer, Supergoop is beloved globally for its lightweight, clean, and effective SPF innovations. From the invisible protection of Unseen Sunscreen to the radiance-boosting Glowscreen and mattifying Mineral Mattescreen, the brand has an SPF for every vibe, every routine, and every skin type.
Now, thanks to Nykaa India’s beauty bellwether, this sunscreen revolution is coming straight to your doorstep (and your makeup pouch). The launch spans Nykaa.com, Nykaa Luxe, and select offline stores, giving skincare enthusiasts across India their first taste of the SPF products that have gone viral worldwide.
Commenting on the launch, Nykaa Beauty executive director and CEO Anchit Nayar said, “In a country where sun exposure is high year-round, the need for sun care awareness has never been more critical. We see this shift happening, sunscreen is now among the top three most-searched beauty categories on Nykaa, indicating growing curiosity but also a gap in daily SPF adoption. With Supergoop!’s innovative, skincare-first formulations, we aim to turn sun protection from an afterthought into a seamless and daily habit. This launch is not just about introducing a cult-favorite brand, it’s about redefining how India perceives SPF. As Supergoop!’s exclusive partner in India, we are excited for our consumers to try these globally loved products that provide next-generation sun protection that are effective and effortless.”
“20 years ago, I launched Supergoop! to change the way the world thinks about sunscreen and I am super excited to partner with Nykaa to bring this mission to India, a land of heritage and energy! Our feel-good, game-changing daily SPF formulas are clean, efficacious, and created with UV-protecting ingredients perfect for both city and country living. Our brand is about empowering consumers to enjoy the sun confidently with protected and nourished skin. We hope everyone will join this revolution to make UV protection an instinctive daily habit and create a brighter, healthier future together,” said Supergoop founder Holly Thaggard.
And what a line-up it is. From the cult-loved Unseen to the sweat-proof Play Everyday Lotion, the (Re)setting 100 per cent Mineral Powder for touch-ups, and the ultra-portable Glow Stick, Supergoop’s collection caters to beauty junkies and skincare sceptics alike. Whether you’re beach-bound, boardroom-ready, or battling Delhi’s midday sun, there’s a Supergoop! product for you.
So if you’ve ever skipped SPF because it felt too heavy, too greasy, or too boring this might just be your skin’s new best friend. With Supergoop! now in India, the future’s not just bright, it’s sun-safe and super stylish.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
