MAM
Pallavi Gupta gears up as head of marketing to steer Hero Cycles’ marketing wheels into high-speed growth
MUMBAI: Cycling to success is no leisurely ride—it demands grit, gears, and a bit of daring. Pallavi Gupta, known for pedalling brands to new heights, now clips into the saddle as the new head of marketing at Hero Cycles Ltd. The homegrown giant, synonymous with trust and two-wheeled dreams across generations, has called on Gupta to steer its leap from a national favourite to a global mobility and lifestyle powerhouse.
“Excited to announce my new role as the head of marketing at Hero Cycles Ltd! Hero Cycles, India’s renowned cycling brand, stands for innovation, trust, and progress across generations. It’s an honor to contribute to its transformation into a global mobility and lifestyle leader. Grateful to mentors, teams, and colleagues for their inspiration and challenges along my journey. Looking forward to driving #Innovation, #Sustainability, and #BrandExcellence in this new chapter,” Gupta posted on Linkedin.
Hero Cycles, which has held pride of place in India’s cycling landscape, now aims to go full throttle on innovation and sustainability as core pillars of its next chapter. Gupta’s appointment signals a fresh burst of energy into the brand’s marketing journey, pairing legacy with bold new ambition.
With experience in brand strategy, growth management, and consumer insights, Gupta’s leadership promises to keep Hero Cycles firmly on the competitive trail.
Hero Cycles continues to dominate not just India’s imagination but its roads as well, with plans to pedal even harder into markets worldwide. As the cycling world shifts towards green mobility and lifestyle integration, Hero Cycles looks ready to claim more miles and minds, with Gupta leading the charge.
Brands
Maharashtra panel orders Lodha to refund Rs 5 crore to homebuyers
Consumer court flags unfair practices in long-running property dispute case
MUMBAI: In a sharp rebuke to one of India’s biggest real estate players, the Maharashtra State Consumer Disputes Redressal Commission has directed Macrotech Developers to refund nearly Rs 5 crore to a senior citizen couple, Uttam and Anindita Chatterjee. The ruling, delivered on March 13, 2026, calls out the developer for “deficiency in service” and “unfair trade practices”, bringing closure to a dispute that has stretched over a decade.
The case traces back to 2015, when the couple booked a 3-BHK flat at World Towers in Lower Parel for Rs 12.22 crore, with possession promised within a year. What followed was a series of changes that complicated matters. After deciding to exit the project, they were persuaded to shift to a 4-BHK in another development priced at Rs 8 crore, with delivery scheduled for 2018. However, within months, the price was allegedly increased to Rs 10 crore. After demonetisation reshaped the market, similar flats were reportedly being offered at lower prices, but the couple were not given the benefit.
Despite paying over Rs 2.83 crore, the couple neither received possession nor clarity. Instead, in 2018, the developer unilaterally cancelled the booking, retained part of the amount as earnest money, and argued that the buyers were investors rather than consumers. The commission rejected this claim, observing that casual references to “investment” do not take away consumer rights when the purchase intent is residential.
The bench also held that the developer could not penalise buyers for payment delays while failing to meet its own delivery commitments. It noted the lack of formal documentation for revised terms and termed the prolonged retention of funds without delivering a home as exploitative.
As part of its order, the commission directed the developer to refund Rs 2.83 crore paid by the couple, along with interest at 10 per cent per annum, amounting to around Rs 2.12 crore. In addition, Rs 1 lakh has been awarded for mental agony and Rs 50,000 towards litigation costs, taking the total payout to over Rs 5 crore. The developer has been asked to comply within two months.
For now, the ruling serves as a reminder that in real estate, shifting terms and delayed promises can carry a significant cost.
