MAM
Croc star! Rashmika Mandanna steps in as Crocs’ new global face from India
MUMBAI: Rashmika Mandanna’s latest role is far from scripted, it’s unscripted, unfiltered, and all about sole. The beloved Indian actor and youth icon has been unveiled as Crocs’ newest global ambassador from India, fronting the brand’s vibrant new campaign “Your Crocs. Your Story. Your World,” and it’s as playful as it is personal.
With her radiant charm and relatable personality, Rashmika now becomes the face of Crocs’ campaign in India, marking a key moment for the footwear brand as it deepens its cultural resonance across the subcontinent. And it’s not just about shoes, it’s about storytelling from the feet up.
Through a blend of CGI, whimsical world-building, and animated Jibbitz charms, the campaign film transforms Rashmika’s everyday into surreal storyscapes from red carpets to quiet corners of her home. Each charm becomes a portal to her passions, quirks, and moods, bringing the brand’s vision of personal style as self-expression alive in true Crocs fashion.
As the face of the Indian edition of the global ‘Your Crocs, Your Story, Your World’ campaign, Rashmika embodies the spirit of personal storytelling through style. The campaign spotlights Crocs not just as footwear, but as a canvas for self-expression, where individuality comes to life with every step. Through playful and customizable Jibbitz charms, consumers are encouraged to create looks that are uniquely their own, turning everyday fashion into a reflection of personal stories, moods, and moments, and making every pair of Crocs a one-of-a-kind statement.
“Crocs has always been a brand I’ve felt connected to. I love the fun colors, quirky silhouettes, and the unapologetic individuality they stand for.” said Rashmika Mandanna. “If you know me, you know I never shy away from expressing myself. Whether it’s my love for K-pop, Korean snacks, or sunflowers I wear my heart on my sleeve. With Crocs and Jibbitz, I get to bring that side of me to life and create something that’s completely my own. I’m so excited for my fans across India to experience the ‘Your Crocs. Your Story. Your World.’ campaign and discover how they can express their own unique style with Crocs.”
Crocs head of international marketing Yann Le Bozec shared, “Rashmika embodies everything Crocs stands for authenticity, confidence, and personal expression. Her incredible reach across India, especially among young audiences, makes her the perfect ambassador to amplify our connection with the local consumer. With Rashmika leading our campaign, we’re excited to inspire a new generation to celebrate their individuality with Crocs.”
Sharing his thoughts Kulfi Collective, CCO & co-founder Akshat Gupt said, “Crocs has always been about self-expression. Through this campaign, we wanted to elevate Jibbitz as a storytelling device, one that visually captures how our experiences shape us. It’s about owning your world, your way, and Rashmika brings this to life beautifully.”
This 360-degree campaign will span digital platforms, retail stores, and social media, inviting audiences to step into their own world with a pair of customisable Crocs. From Delhi to Dindigul, this isn’t just a brand drop, it’s a personal style revolution with foam and flair.
Because sometimes, making a fashion statement means starting from the ground up charm by quirky charm.
Brands
KPMG names Gary Wingrove as global chairman and CEO from October
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MUMBAI: KPMG has chosen continuity with a forward tilt. The firm has announced that Gary Wingrove will take over as global chairman and CEO of KPMG International, beginning a four year term from 1 October 2026. Currently serving as global chief operating officer, Wingrove steps into the top role after being nominated by the global board and elected by the global council.
A KPMG veteran with over 25 years at the firm, Wingrove has been closely involved in shaping its recent trajectory. As global COO, he has helped drive the firm’s Collective Strategy, focusing on operational integration, global investments and the steady expansion of the KPMG Delivery Network. He has also been at the forefront of KPMG’s digital push, including the rollout of AI enabled solutions across its global operations.
Before his global role, Wingrove served as CEO of KPMG Australia for nearly a decade, where he led a period of strong growth, almost doubling revenue, profitability and headcount while steering a cultural reset.
He succeeds Bill Thomas, who has led KPMG since 2017 and will work alongside Wingrove over the next six months to ensure a smooth transition.
Thomas leaves behind a firm that looks markedly different from when he took charge. Under his leadership, KPMG’s global revenues have risen by 55 per cent, and its workforce has expanded to more than 276,000 people. He also unified the network of member firms under the Collective Strategy, aligning priorities and strengthening governance.
His tenure saw heavy investment in technology and partnerships, with alliances spanning Microsoft, Google Cloud, SAP, Oracle and ServiceNow. These collaborations, along with platforms like KPMG Clara, have helped the firm scale its AI-led offerings and sharpen its competitive edge.
Beyond growth, Thomas also pushed improvements in audit quality and sustainability. Initiatives such as a multiyear global sustainability strategy and the Our Impact Plan have aimed to embed long term thinking into the firm’s operations and client services.
For Wingrove, the brief is clear but evolving. He has signalled a focus on agility, deep expertise and technology driven solutions as clients navigate an increasingly complex business landscape. He also emphasised KPMG’s identity as a people first organisation, supported by technology and unified through its global network.
The timing of the leadership change comes as KPMG continues to grow, reporting a 5.1 per cent rise in global revenue in FY25, with gains across tax and legal, audit and advisory services. Growth was recorded across all regions, despite a challenging macro environment.
As Wingrove prepares to take charge, the firm appears set on a familiar path with a sharper digital edge. Same playbook, perhaps, but with a renewed focus on speed, scale and smarter solutions.
