iWorld
US-based Flickfusion Media’s Chull OTT launches with a bang, promises unfiltered stories for India’s restless streamers
MUMBAI: In a market already brimming with over-the-top content, a new disruptor has made its debut with more ‘chull’ than chill. Flickfusion Media INC, a U.S.-based digital media company, officially launched Chull OTT in India, aiming to rewrite the rules of streaming with stories that are unfiltered, unafraid, and unapologetically local.
Launched from Mumbai, the platform draws inspiration from the Hindi slang ‘chull’ — that unstoppable itch for change. And that’s precisely what the platform claims to bring to India’s estimated $13 billion OTT market by 2030. While global giants continue to churn out algorithm-tested content, Chull OTT bets on regional narratives, experimental formats, and bold, emotionally resonant storytelling.
“We’re here to shake things up by offering fresh, bold, and emotionally gripping stories that mainstream platforms often overlook,” said Flickfusion Media INC CEO Deepak Joshi. “India’s vibrant storytelling culture deserves a space where creativity isn’t restricted by formulas — and Chull OTT is that space.”
The platform enters the scene with a slate of multi-language content across Hindi, Tamil, Telugu, Kannada, and Bangla.
The promise?
Uncensored originals spanning drama, comedy, and documentaries. An AI-powered recommendation engine tailors content based on viewing behaviour, while the app is fine-tuned for low-bandwidth environments — a nod to India’s thriving tier two and tier three markets.
Chull OTT also comes armed with a clean, user-friendly interface and aggressive pricing. Subscriptions start at Rs 79 a week, Rs 149 monthly, Rs 329 quarterly, and Rs 579 annually — designed to fit screens and wallets alike.
Collaborations with regional creators, local production houses, and telecom partners are already underway. The company has promised strict adherence to data privacy and cultural sensitivity standards, hoping to build trust as well as audience share.
Whether it is a gritty docuseries about small-town India, a rebellious rom-com, or a no-holds-barred stand-up special, Chull OTT says it isn’t playing safe — and that might just be its most binge-worthy promise.
iWorld
Parineeti Chopra hosts new parenting series Mom Talks on Zee5 and Bullet
Celebrity parents share honest stories in 9-episode show launching 4 April 2026.
MUMBAI: Parineeti Chopra is stepping into a brand-new role not on the big screen, but as the warm, relatable host helping parents navigate the beautiful chaos of raising children. Bullet microdrama and Zee5 have announced the launch of Mom Talks, a fresh content-led IP hosted by the popular actress. The 9-episode series brings together celebrity parents including Imran Khan, Neha Dhupia, Vikrant Massey & Sheetal, and Gauahar Khan & Zaid Darbar to share candid, real-life perspectives on everyday parenting.
Positioned as a high-engagement format, Mom Talks taps into the growing demand for authentic and credible parenting content. It also offers seamless, contextual integration opportunities for brands. The series is backed by a strong lineup of partners including Johnson’s Baby, GSK, Aveeno Baby, Mini Klub, Titan Eye+ and Cordelia Cruises.
Bullet microdrama app, co-founder & chief business officer Azim Lalani said the show exemplifies how content is evolving towards more rooted, sustained engagement. “It’s about bringing content that people come back to, while creating a natural space for brands to be part of the narrative,” he noted.
Mom Talks creator Bullet head of AVOD & partnerships Munaf Merchant explained the core idea, “We wanted to build a safe, honest, one-stop destination for parents seeking real answers to everyday questions.”
The first episodes will stream for free on ee5 AVOD starting 4 April 2026, with new episodes dropping every Friday and Saturday. The series will also be available on the Bullet microdrama app.
Speaking about their association, Peeyush Unikkat from Johnson’s Baby highlighted the brand’s focus on supporting modern parenting journeys, while Aakash Mehta from GSK emphasised the show’s role in making important health conversations more relatable for new parents.
In a digital space often filled with filtered perfection, Mom Talks promises something refreshingly real honest conversations, celebrity insights, and practical wisdom, all wrapped in Parineeti Chopra’s engaging presence. For Indian parents, this could be the parenting series they’ve been waiting to binge.
