Brands
Chaaipani takes the reins at Rath Yatra with divine brand partnership
MUMBAI: Where faith meets footfall, Chaaipani is scripting a new chapter in spiritual storytelling. Chaaipani has been named the exclusive advertising and brand activation partner for the Jagannath Puri Rath Yatra 2025, one of India’s most spiritually charged and widely attended festivals, drawing over 1.5 crore devotees annually.
As the grand chariots of Lord Jagannath, Balabhadra, and Subhadra prepare to roll through Puri on 27 June, a different kind of journey begins behind the scenes. With this partnership, Chaaipani is tasked with orchestrating branding, sponsorships, and immersive on-ground activations carefully designed to resonate with the spiritual atmosphere while elevating the experience for attendees and brands alike.
For many marketers, the Rath Yatra offers a rare confluence of scale, sentiment, and visibility, especially across Tier 2 and Tier 3 markets. But this isn’t your usual marketing pitch, it’s faith-first. And Chaaipani, known for its culturally rooted storytelling and community-first ethos, aims to walk the fine line between devotion and disruption with thoughtful precision.
Speaking about the partnership Chaaipani founder Shruti Chaturvedi said, “We are deeply honored to be entrusted with the advertising and brand activation for the Jagannath Rath Yatra 2025. This is more than just a festival, it is an embodiment of faith, devotion, and centuries-old tradition. Our goal is to create a respectful and authentic brand storytelling experience that enhances the Yatra for millions of devotees while preserving its spiritual essence.”
The mandate covers end-to-end execution from planning to on-ground integration ensuring every participating brand not only shows up but does so meaningfully. With a reputation for balancing modern storytelling with cultural sensitivity, Chaaipani’s playbook promises reverent innovation.
As faith takes to the streets this June, Chaaipani will be curating not just a brand campaign, but a collective memory for millions who gather for divine darshan, and for marketers hoping to walk beside them respectfully.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
