Over 86,500 devotees join activation as 13,750 experience Rath Nirman journey
AWL brand uses AI, VR and local flavours to engage devotees in Puri
Purpose-led push sees brands shift from hoardings to hydration at Puri Rath Yatra.
As 1.5 crore devotees gather in Puri, Chaaipani blends faith and branding with reverence.
Agency bags exclusive advertising and activation rights for India’s massive spiritual spectacle
