Brands
Nothing plugs into Kef for next-gen sound as UK tech and audio titans join forces
MUMBAI: Nothing and Kef are turning up the volume on British tech collaboration. The consumer tech upstart and the high-fidelity audio pioneer announced a long-term partnership to co-develop products that blend cutting-edge acoustics with bold industrial design.
The alliance signals Nothing’s deepening foray into premium audio, tapping into Kef’s 60-year legacy of acoustic precision. Several co-created products are already underway and expected to launch later this year, as the brands promise to reshape everyday listening through form and function.
“Kef is one of the most respected names in audio, and we’re proud to partner with them as we take the next step in expanding Nothing’s audio journey”, said Nothing head of smart products marketing Andrew Freshwater. “By combining Kef’s decades of expertise with our design-led approach to technology, we’re laying the groundwork for a new standard in everyday listening.”
Kef president & head of global marketing Grace Lo echoed the sentiment, “This partnership allows us to bring our acoustic heritage into a fresh context – working with a brand that shares our dedication to innovation, quality, and design. Together, we’re setting out to redefine what premium audio can look and feel like for the next generation”.
For Nothing, the move expands its audio range beyond earbuds and headphones, while Kef gains a platform to reach younger, design-conscious consumers in new categories. The partnership bridges generations of audio thinking and brings high-end sound into more portable, personal formats.
Further product announcements are expected in the coming months, hinting at a strategic roadmap to disrupt the premium audio space from both ends—aesthetics and engineering.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
